The Development Trend Of Shoe Industry Is Not Optimistic.

Because of the impact of the economic environment, many industries are now facing difficulties.

Among them, the footwear industry, as a labor-intensive industry, is also struggling.

Reporters learned in the interview that because of the coming of the "meager profit era", the shortage of shoe making enterprises in efficiency, cost and controllability has become increasingly prominent.

For footwear operators, their development trend is not optimistic, especially in some shoe stores in China. Their opening speed is fast, and the situation of closing down is faster.

Therefore, how to make the traditional distribution channels improve their profitability and sustainable development under the new situation is a difficult problem for shoemaking enterprises and footwear operators.

Shoe manufacturers: worry about the cost of orders

In Panyu, a large number of shoemaking enterprises, such as Chuangxin, have more than 20000 employees, specializing in the production of Anta, Nike and other famous brand sports shoes, as well as Tai Gang's Xingtai Footwear Company, with thousands of employees, specializing in the production of shoes such as Puma, and exported to overseas.

Perhaps many people think that the money earned by foreigners is very profitable. The shoe manufacturers like Xingtai are all on track, and all the shoes they manufacture are shipped abroad in large quantities.

Is this really the case?

The reporter interviewed the relevant person in charge of Xingtai footwear industry. The person in charge said frankly, because the shoes in the West are very expensive, while the westerners are sure to buy shoes. Therefore, the order of shoes is no problem at all.

However, what they are worried about is not the order problem.

The responsible person explained that, as we all know, as the intensive industry's footwear industry recruitment is very difficult, so recruitment is their annual problems, and relatively speaking, this year's recruitment situation is indeed better than in previous years, but the quality of labor has declined, therefore, the training of employees is still a long way.

One of the most difficult problems is the rise in costs.

The person in charge told reporters that this year's cost has increased by 10%~20% compared with last year, and the cost of these improvements must be digested on the price.

For some enterprises that are not exporting footwear, they are fighting brand wars in the mainland.

According to the person in charge of another shoemaking enterprise, the shoemaking industry is mainly for mass consumption, and the consumption market has both breadth and depth. Therefore, many shoemaking enterprises are carrying the banner of "brand" at the same time.

But now the market threshold is increasing and competition pressure is expanding rapidly. In order to relieve pressure and maintain the steady growth of profit point, many brands have deep distribution.

The official also admitted that in fact, advertising is not for consumers to see, but for dealers to see, in general, some dealers see whether the brand has the strength, is to see whether the brand has put ads, the more advertising, the faster the distribution.

However, the input of advertising has undoubtedly added a large amount of cost.

Dealer: profit reduction

Business risk increases

Under such a market, the survival situation of "big crocodile" - shoemaking enterprises is not so optimistic. What about the individual operation of footwear?

According to the reporter, before the sale of shoes mainly see manufacturers eat, the first batch of rich are those who have relations with shoe factories, because they can solve the source of supply channels.

Later, there were more shoe factories, more goods and more products, but some dealers with resources began to enjoy it and began to enter the leading stage of distributors.

At this time, there is a famous saying called winning the terminal. Large dealers can make several brands of shoes at the same time, and the rebate of manufacturers is quite considerable.

The reporter knows a Mr. Huang who has run shoes store for more than 20 years. He has witnessed the development of shoe industry for more than 20 years.

He told reporters that in the past, in order to expand the brand market and reduce costs, more than 90% of the sales channels of large and medium-sized footwear enterprises adopted the mode of "self marketing + distribution".

By the 90s of last century, because the market was still in short supply, the products were relatively scarce, the market competition was relatively low, the profit space was relatively high and stable, and the dealer's pronoun was almost equivalent to high profit.

However, for the worsening market situation, Mr. Huang complained that the market is becoming more and more difficult now, because now the profit margins of the shoe industry are reduced and business risks are increasing. He finds that the actual profit margins in recent years are far from expected.

Therefore, he had to invest in other industries and conduct different kinds of product agents, such as footwear, health products, clothing, toys, etc., hoping to increase profit margins through multiple products.