Seven Wolves: Hangzhou Kenna'S Revenue Pocket Means The Luxury Market.

This shows that after breaking through the traditional fashion management mode of marketing or wholesale market, Zhou Shaoxiong began to move forward to the potential luxury market.

Zhou Shaoxiong said: "the relevant equity pfer and business registration procedures have been completed."

As early as the beginning of March, Kenna had publicly declared that it was a wholly owned subsidiary of the seven wolves.

Zhou Shaoxiong believes that the acquisition of seven wolves

The seven wolves are known as the first men's casual wear brands in Shanghai and Shenzhen two cities, and the market share of men's casual wear ranks first in the country.

Zhou Shaoxiong himself is famous for his "unwilling to be lonely and unique."

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As early as 2008, according to a research report released by the Shanghai economic forecast office, the income of nearly 4% of the people in developed countries was used for luxury consumption, while in China, the proportion could be as high as 40%.

In 2007, China ranked third in the world's luxury market.

However, as the selling price of international brand luxury goods in China is much higher than overseas prices, Chinese consumers are rushing to buy luxury goods in developed countries such as Britain, the United States and France.

According to the latest statistics, 56% of the luxuries purchased by Chinese people last year were consumed overseas, and the consumption amounted to US $13 billion.

British media recently predicted that only in this year's discount season, "wealthy Chinese tourists in the UK consumption of luxury goods is expected to reach 1 billion pounds."

This situation has aroused the concern of the Chinese government.

"There are indications that the state will take measures to reduce the cost of luxury imports, which is a good thing for China's luxury market, and the development of China's luxury market will usher in spring."

Zhou Shaoxiong said excitedly.

The seven wolves chose to buy Kenna Hangzhou at this time.

Public information shows that Hangzhou Kenna was founded in March 2008 with a registered capital of 30 million yuan, mainly engaged in the well-known clothing brand Canali (Connally) and Versace (Versace) of Italy, as well as the world-renowned jewelry brand George Jason Georg Jensen's agent business in mainland China. It is one of the two largest agents of Canali in China.

At present, Hangzhou Kenna has set up 15 Canali brand outlets nationwide, and 4 Versace outlets. The main business areas are concentrated in Northeast and East China.

By the end of last year, Hangzhou Kenna had achieved operating income of 66373916 yuan, with a net profit of 7844051 yuan.

An expert from Shanghai clothing industry told reporters that the seven wolves had no intention of drinking wine.

"Zhou Shaoxiong's ultimate goal is to make seven wolves into an internationally famous brand.

The acquisition of Kenna in Hangzhou not only helps the seven wolves to enter the Chinese luxury market, but more importantly, by participating in the operation of internationally famous brands, it can absorb advanced experience of international famous brands in product design, organization order, terminal management and so on, and improve the overall management level of the seven wolves.

It is understood that after the acquisition of Hangzhou Kenna, the seven wolves will retain their original business team.

Meanwhile, Hangzhou Kenna is recruiting troops through the Internet.

"We will have a series of market expansion plans."

Zhang Jianmin, general manager of Hangzhou Kenna, said that the number of Canali outlets will expand from 15 to 18 this year, while Versace will grow from 4 stores to 11.

The seven wolves performed poorly in early trading in March 29th. At noon, they closed at 29.99 yuan per share, or 0.63%.