New Light Accessories Borrow Ebay To Implement Brand Internationalization Strategy

China Fashion Jewelry Company Xinguang jewelry eBay overseas online shop formally launched.

In November 2, 2010, Shanghai, the world's largest e-commerce platform, formally announced cooperation with eBay, a leading jewelry company in China.

Xinguang eBay shop will be launched on eBay us and Australia sites.

For achieving the goal from "

With the advent of the era of globalization and the rise of e-commerce, Internet trade is becoming an important choice of Chinese enterprises' foreign trade because of its unique advantages such as openness, globality, low cost and high efficiency.

At the same time, under the backdrop of global economic recovery, foreign consumers' shopping habits have changed quietly, and they are more willing to find products with higher cost performance through online shopping.

For choosing eBay as a pnational online trading platform, Wu Xiangxiang, manager of overseas market department of Xinguang jewelry, said: "with the help of eBay mature multi-media e-commerce platform and massive user resources, Xinguang jewelry has a more efficient overseas channel access, which can better understand the needs of foreign consumers in a more timely manner, and introduce products that suit overseas buyers' needs faster and provide more fashionable accessories to overseas buyers."

In recent years, eBay has been committed to promoting China's pnational.

Yiwu is the world's emulation accessories distribution center. The existing jewelry production and business enterprises are more than 4000, accounting for more than 70% of the total jewelry sales and sales in China, with an annual sales volume of 22 billion yuan, of which 2 billion of foreign trade is exported to more than 120 countries and regions such as Europe, America, Africa and Southeast Asia.

However, with the labor cost, raw material prices rising, RMB appreciation and fierce competition environment, the traditional processing and manufacturing mode of Yiwu jewelry industry and the "wholesale trade" mode are facing more and more challenges.

Xinguang jewelry was founded in 1995. After 15 years of development, its annual sales volume reached about one billion, of which 50% of the accessories were exported to all parts of the world.

At present, the new light jewelry is not only the Austria crystal family SWAROVSKI Swarovski partner, 2010 Shanghai World Expo, but also as the only one in the global jewelry industry in World Expo enterprises, has received extensive attention from tourists at home and abroad.

Facing the complex and changeable market environment, Xinguang jewelry has started the international mileage very long ago, so as to enhance the added value of products and maintain the competitiveness of enterprises, and realize the pformation from simple "manufacturing" to "higher level" brand "output".

On the road of "brand" export, eBay trading platform with a large number of overseas customers and a cost advantage of "made in China" will accelerate the overseas business expansion and brand internationalization process of Xinguang ornaments.

Under the leadership of Zhou Xiaoguang, chairman of Xinguang Group, since 2005, Xinguang has set up overseas branches or direct stores in more than 10 countries and regions such as Hongkong, Dubai, the United States and Britain, and sent designers to study abroad every year to design products for the consumption characteristics of foreign markets.

As people's awareness of health is getting higher and higher, the control of metal jewelry is becoming more and more stringent in Europe and the United States, and the import threshold of jewelry is constantly improved.

To this end, after more than two years of efforts, Xinguang jewelry has developed environment-friendly metal jewelry and high plasticity zinc based alloy materials. At present, tin based alloys, zinc based alloys, copper and silver alloys produced by Yiwu Xinguang Jewelry Co., Ltd. in Zhejiang have been approved by the AQSIQ and approved by the State General Administration of quality supervision, inspection and quarantine.

For the internationalization of enterprises, Zhou Xiaoguang said: "internationalization is the only way for Chinese enterprises to develop. In the era of post Expo, Xinguang ornaments will increase the development of overseas markets, promote the internationalization of enterprises, and enhance the international visibility and influence of Xinguang brand.

This cooperation with eBay will accelerate the process of brand internationalization. "