Analysis Of The Historical Origin Of The Brand Of Huili Shoes

According to relevant information, China's footwear enterprises (including rubber, leather, plastic, cloth and other footwear) reached about thirty thousand.

Among them, the three shoemaking bases known as "shoe capital" and "shoe city" are nearly 10000 enterprises in Zhejiang, Wenzhou, Guangdong, Dongguan and Fujian Jinjiang.

In recent years, Chengdu, Sichuan has also built the "West shoe capital". There are now about 1000 enterprises.

The annual output of footwear products in China is 8 billion pairs, accounting for 64% of the world's total consumption of 12 billion 500 million pairs, of which rubber shoes (including leisure, sports shoes) 5 billion pairs, leather shoes 2 billion 800 million pairs, other (cloth shoes, plastic shoes, etc.) 200 million pairs.

The total consumption of footwear products in China is around 2 billion 800 million, with 1 billion 500 million pairs of rubber shoes consumption (54%).

The export volume of footwear in China is about 5 billion, accounting for 63% of domestic production.

The position of the shoe industry in the domestic market is ranked according to the data of 41 member units of the national rubber shoes Association, ranking two in six: output is only eighteenth, and sales revenue is only twelfth.

In China, the sports industry is a newly rising industry which has been developing rapidly for nearly ten years, but is also known as the "open pit gold" to be developed.

(in 2000, the output value of China's sports industry was 170 billion yuan, an annual growth rate of over 30%, being one of the five largest emerging industries.

The annual output value of the world sports industry is about US $400 billion and is growing at a rate of 20% per year.

In the history, the world sporting goods industry was developed in twentieth Century.

China's sporting goods industry develops with the development of the world sporting goods industry.

According to the relevant data, China appeared sporting goods manufacturers in Shanghai, Tianjin and other places around 1920, and made great progress in two and 30s.

The famous brands of the time were: Shanghai's four basketball, shield table tennis, aviation card tennis, Yong character rubber ball, back power shoes; Tianjin's basket, row, soccer, long tennis racket, spring sports equipment, Beijing's Xinhua base, baseball, Baoding's step cloud basketball and so on.

According to historical data, the CHINT rubber factory in Shanghai, which produced the rebound shoes, established a high level professional basketball team after the victory of the war of resistance against Japan. It has defeated many of the strong teams of enterprises, and is the pioneer of sports teams in China.

In 1952, members of the basketball team after the liberation took part in the professional teams of various regions in the country, becoming professional athletes or coaches, and made contributions to the development of basketball in China.

Since China entered the era of reform and opening up, the world's sporting goods multinational companies are optimistic about the Chinese market.

Nike, the first American company to invest in China in the early 80s, established a sports shoe factory in Shanghai and Tianjin. Adidas, Germany and Mizuno Corporation in Japan also entered China earlier. Some Taiwanese businessmen also entered the mainland.

Since the mid 80s, a number of new and influential sporting goods enterprises in China, such as Lining, Binxing, Conway, Impulse, Australia, Shengli, Hong Dui Xi GUI Du, Pisces and so on, have been emerging in Zhangjiagang and Kunshan.

In 90s, a large number of foreign-funded, state owned, collective and individual sporting goods enterprises were put into production, and hundreds of brand enterprises appeared.

At the end of the twentieth Century, the top ten sporting goods companies in the world were NIKE (Nike), REEBOK (Reebok), RUSSELL, L.A.GEAR, SARALEE, MIZUNO (MIZUNO), ASICS (Asia), ADIDAS (Adidas) in Germany, ARITMOS in Sweden, and BTRDUNLOP in Britain.

Nowadays, the strength of the largest sporting goods enterprises in China is far from the top ten international companies.

For example, Nike and Adidas have entered the top five hundred enterprises in the world, ranking thirty-first (brand value is 10 billion 900 million US dollars) and seventy-first (brand value is US $4 billion 300 million).

The biggest sporting goods companies in China, such as double star, Lining and Anta, are worth tens of billions of yuan and less than five billion yuan.

According to the statistics of KSA company, the proportion of the world's four largest sporting goods producing countries and regions in 1996 accounted for 21.1% of the world's total output, China (20.4%), the European Community (16%), and Japan (9.4%).

The domestic sporting goods market accounted for 35.6% of the world's sales, the European Community (21.6%), Japan (16.6%), and China (4.2%).

China intends to increase the sales ratio of domestic sporting goods market to 15-20% after decades of efforts.

According to relevant reports, the average per capita sports consumption of Chinese urban residents at the end of last century was 200 yuan, while that of the United States was more than 500 dollars.

It can be seen that with the development of economy, the potential of sports consumption in China is great.

Huili brand has started with shoes for eighty years.

In the history of sporting goods industry in China, the brand has the honor of pioneers.

It can be said that the history of the development of Huili brand is closely related to the development history of China's sports undertakings.

There are many ordinary people in the early days of taking the road of physical exercise, which are related to the rebound shoes. The old Chinese women volleyball team also won the twenty-three Olympic champion by wearing back volleyball shoes.

These beautiful and precious historical memories have also become the reason why people cherish the memory of national brands and look forward to revitalizing their national brands and often express good wishes to enterprises.

Our new generation of warrior people also cherish the history and feel the pressure and encouragement.

Therefore, in the new era of the vigorous development of China's sports industry, it is indeed a rare historical opportunity for brand development to meet the two Olympic Games in Beijing in and World Expo in two.

There must be new development in the brand of Huili, we must also inherit the historical and cultural connotation of the brand, seize the opportunity firmly, and strive to highlight the characteristics of the sports brand and integrate the concept of "healthy and harmonious", so as to ensure the lasting vitality of the brand.

In the past seven years, the experience and lessons of the new force operation can be seen. In the current general (low grade) rubber shoes market, under the situation of excessive competition (Red Sea), playing the characteristics of sports brands and playing the characteristics of professional sports products and taking a relatively middle and high-end development path should be the hope that the brand can jump out of the "Red Sea" to the "blue ocean" and reflect the brand characteristics and values.