Jonathan Cukierman Enters The United States And China And Continues To Explore The Market.

Jonathan Cukierman is a young brand with only two seasons.

But Jonathan Cytron, the boss of the company, is not a novice. He is also the general manager of the Johntex leather family company.

He launched his own brand in the spring and summer of 2015, the name is to pay tribute to his grandmother.

Brand purpose: a leather and fur clothing series full of feminine style.

Today, the brand has entered more than 60 businesses, including France 45, Switzerland 15, Germany 10.

But the company's business strategy also vigorously develops overseas markets outside Europe, of which the United States and China are the main targets.

It will participate in the Trano exhibition in New York for the first time this week and will attend the Shanghai Chic exhibition in October.

The designer said, "the first step of our strategy is to export first, and the second step is to set up an online shop in English and French in two weeks".

"Once you touch leather, it will be very difficult to use another material, which is a vibrant material," he said.

More than 50 products are launched every quarter, including Bottomwear, coats, coats, T- shirts, shorts and trousers.

It focuses on the insertion of lamb skin and washable elasticity.

And other materials.

Raw materials come from Italy and France, and the manufacturing process is in Turkey.

The retail price of Jonathan Cukierman brand T-shirts ranged from 600 to 700 euros, with 1200 euros for coats and 2000 to 2500 euros for woolen garments.

The target retailers are divided into two categories: one is the sale of products such as Saint Laurent, C e line or Bryant, and the other is a business that pays more attention to designer brand (such as Isabel Marant, Vanessa Bruno, Golden Goose, Dries van Noten and Dries).