Breaking The Clothing Cold Current, 2015 Women'S Clothing Product Innovation War Starts.

2014 during the cold winter, Chinese clothing entered the most depressed state in 15 years, until 2015.

Product production and market demand for consumers are severely misplaced.

On the one hand, the consumption concept of domestic consumers is becoming more mature and brand awareness is more intense. More and more young consumers have put forward higher requirements.

However, on the other hand, the products are similar in fabric and printed in the same way, and follow the fashion of the star "Shanzhai".

Product homogenization is becoming more and more serious.

It is always an "old secret" for all walks of life to get the source of brand youth through continuous change.

China's clothing industry has also entered a period of great change. Among them, aiming at the pformation of the homogenization of women's clothing products, there are mainly two ways to break the situation: first, eliminate the ambiguous brand positioning and launch a brand new brand positioning; two, abandon the simple and crude copy paste mode.

Research and development capabilities to comprehensively promote women's clothing product innovation.

In 2015, the famous fast fashion women's clothing brand was outstanding, continuing to keep pace with the pace of change in the industry, and launch a brand new positioning.

Taking the new model of soft beauty as the core, to create the "Chinese middle class spirit fashion" women's dress -- refining the spirit of the new generation of women and pforming it into the 8 concentrated fashion descriptions of Z`DORZI women's clothing: modern, self-confidence, fashion, art, light luxury, elegance and beauty.

With the development of the times, with the improvement of the living standard of the economy, the lifestyles of the consumers are becoming richer and richer, and the consumption concept is constantly changing. Clothing and clothing represent the fashion taste and cultural conservation to some extent.

Urban women in the new era have highly developed fashion tentacles. They are keen to perceive the latest, fastest and most comprehensive trend of fashion while insisting on their fashion proposition.

In the face of "consumption change", products are always the most important source of clothing industry.

In 2015, Z`DORZI started from the needs of consumers, adhering to the consistent pursuit of "high quality and exquisite", adhering to the perfect combination of "craftsman spirit" and "advanced material", strengthening brand independent design and R & D capability, making differences with details, and promoting product innovation vigorously. The product line was upgraded comprehensively, the modern dynamic series A was launched, the daily weekend series B was launched, and actively preparing for the launch of the high-end luxury light series C and the world series D in 2016.

After upgrading, the Z`DORZI brand style is composed of 6 styles of "modern, self-confidence, fashion art, light luxury, elegance, and elegance" - fashionable fabric and fashion design, and refined into a series of faces. From different occasions, we can deeply feel the psychological appeals of women with different styles to suit different occasions.

Modern, fashionable, confident, handsome, dynamic and cheerful modern dynamic series A is tailored for "a new generation of women who are active in the fashion city". They are independent, confident, genuine, free and unfettered, constantly accept new challenges and pursue a changing life. They have adventurous spirit, harmony, happiness, beauty, romance, innocence, fresh and beautiful everyday weekend series B, so that the new generation of urban women will achieve the perfect "fashion change" on the occasions such as dating, shopping, holiday, cafe, cinema, girlfriends gathering on the weekends.

Z`DORZI will launch the high-end luxury light series C and the world series C in 2016, and is the "high-end product line" built by Z`DORZI.

Elegance, luxury, elegance, elegance, elegance, high-end luxury series C perfectly match the pursuit of clothes for "Chinese celebrities". Simplicity, intelligence, skill, fashion, city, art, and world C enable new urban women to pursue individuality and minimalist fashion lifestyles in workplace, business meetings, senior clubs, senior shopping centers and art galleries to meet the needs of the elite.

In the current market, it is not difficult to find that the simple "follow the wind" and "price reduction" have been unable to satisfy the consumer with higher taste and pursuit.

In the long run, there is nothing but image.

It is the same as adhering to the original original design, combining the aesthetic between the East and the west, and constantly advancing the brand of product innovation to go higher, faster and farther.