Ancient Lai Family Costumes Show At Sino Arab Expo
As early as 2000, in the Han Dynasty, colorful silk, Chinese porcelain and spices were on the way, which made an important contribution to the economic and cultural exchanges between the East and the West.
As an early version of economic globalization, this trade channel is regarded as the most important business artery in the world.
In the early twenty-first Century, trade and investment were Revival on the road of Gu Si.
Some people of insight in China continue to call for the promotion of development cooperation in various economic and trade fields along the Silk Road under the background of modern pportation, rapid development of information and globalization. This is not only a continuation of the history and culture, but also a great potential for the development of the region.
2015 Sino Arab Expo
It was held in Yinchuan, capital of the Ningxia Hui Autonomous Region in from September 11th to 14th.
During this period, the textile industry once again became a new highlight of this exposition.
Ancient Lai family dress
China Arab Expo
Yunnan Jinding Textile Co., Ltd. is a large textile enterprise with the capacity of designing, producing, selling and exporting Muslim clothing.
Jin Xin, chairman of the company, told reporters that adhering to the Islamic aesthetic concept, and actively creating high-end brand of Muslim clothing, the company's original "Gu Lai Shi Jia" brand clothing exported to the Middle East and Africa and other regions; the annual export of finished products exceeded 2 million 200 thousand sets, with sales of about 70000000 yuan.
It has high brand awareness in the Middle East and African markets, and has become a leading brand in the export industry of Muslim clothing in China.
In the past eleven years, the Gulai family family brand, which has been brought up in the Middle East and African countries and regions, has built up franchised stores and distributors in Guangzhou, Yunnan, Ningxia, Wu Zhong, Gansu and Linxia in the past six months, showing a rapid momentum and continuous spread. While making bigger and stronger foreign markets, it also does not forget the domestic market, complementing itself at home and abroad and striving for a large market in the Silk Road Economic Belt.
This year, Gu Lai family has held a new strategy and new product conference in different cities.
The new strategy refers to serving Muslim compatriots in the domestic market and creating Muslim fashion clothes in China.
Take back the perspective and experience from abroad, find the basic points in China, and kiss the Silk Road with new strategies and new products.
Chief designer Asiya said: "the Arabia style Muslim dress is an important carrier of Islamic culture.
Religious cultural integration is different from other cultures of Muslim clothing.
National costume culture
A distinct feature.
It is a good combination of Islamic cultural values and fashion elements, reflecting the new trend of the development of contemporary Chinese Muslim dress design, meeting the growing consumer demand for national costumes and enhancing the stickiness between brands and consumers.
Chairman Jin Xin emphasized that the company always put the brand building and brand promotion of "Gu Lai family" into the national strategic layout of "one belt and one road".
Through its own design and production, "Gu Lai family" brand has formed a series of products covering the middle and high-end, with unique style and strong market competitiveness.
We will fully support and nurture the domestic market.
At the scene, Gu Lai family has gradually improved the national sales system with macro control and micro guidance. It will play an important role in managing product sales, grasping dynamic data of fans demand, and rewarding outlets.
Chairman Jin Xin proposed that special funds will be set up to support stores and combined with exclusive network sales platform, which is expected to win half of the domestic Muslim clothing market in three or four years.
Li Jiheng, Secretary of the Yunnan provincial Party committee (right), went deep into the inspection and guidance work of the production base of the ancient Lai family.
Donations from the family of Gu Lai donated donations to Ludian disaster area
Reporters learned that, regardless of the long-term vision of the strategic layout, or the uniqueness of product design, Jin Xin and chief designer Asiya have painted a blue and blue dream for the Muslim compatriots.
And this dream is the dream of the ancient family of the Lai and the dream of Muslims pursuing fashion.
This dream is the brand deployment of the ancient Lai family.
Chinese Muslim clothing culture has evolved over the past 1000 years. Muslim clothing is the most important national symbol retained by the early Hui nation. There are about 23000000 Muslims in China, of whom Hui nationality is about about 10000000.
Muslim consumers have the need to buy and wear distinctive Muslim - characteristic clothing.
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