Miheim Kirchhoff Announced That The Brand Is Dead And The Studio Has Been Closed.

All along, with the avant-garde and creative style to win, once hope to become the next Sex shop or Alexander McQueen of the British clothing brand Meadham Kirchhoff (Miheim Kirchhoff) recently announced that the brand is dead, the studio has been closed, designers two people will not work together.

Meadham Kirchhoff designer Edward Meadham reveals to the fashion magazine i-D the status of his British brand, "Meadham Kirchhoff is dead. Meadham Kirchhoff is not killed by the fashion industry. It is largely due to its own reasons. We are in the swamp of debt, and it is impossible to insist on nothing falling down. " Designer Benjamin Kirchhoff revealed: "for me, one of the worst things about the death of Meadham Kirchhoff is the loss of archived files. And our studio landlord will be able to get rid of it if he locks the door. Edward Meadham mentioned the joint designer Benjamin Kirchhoff, adding: "we try to continue for a little bit, then the studio closes, and I go to the hospital. Ben and I will not work together anymore. "

Meadham Kirchhoff was founded by a two person designer, Edward Meadham and Benjamin Kirchhoff, in 2008. Similarly, the two people who graduated from the central Saint Martin Institute have evolved more and more fantastic theme elements from the beginning to the beginning. For example, the 2015 summer and summer clothing series, which is a theme of "refuse everything", contains a series of leg socks and Japanese animation style. It fits the brand positioning and image of Meadham Kirchhoff to the masses, meets the expectations of London Fashion Week, and is strongly supported by the London fashion circle, including media exposure and money assistance. Kirchhoff said: "the industry's mode of operation is that you have to perform these magnificent performances, all of which are incredibly expensive. Then one day, the subsidy will run out someday, and then it will have to rely entirely on itself." For the British fashion industry, Meadham Kirchhoff is not indispensable, but for designers, they need 100% support from the industry. Edward Meadham and Ben Kirchhoff have been looked forward to becoming the next Sex shop or Alexander McQueen. stay London There are other excellent designers, but no one can present any subversive works.

Last December, Meadham Kirchhoff exposed the news of brand closes, because the clothing style was small, and with the current season changing footsteps, it became a victim of the fashion ecology, and was unable to load the debt problem. At that time, the brand announced that it would stop London's 2015 autumn winter fashion week. The designers Ben Kirchhoff and Edward Meadham respectively commented on the matter. They think everyone has different views on the brand situation. But the two designers agreed that they were already in debt and would not launch the Meadham Kirchhoff2015 autumn series. Maybe there will be a new series later, but it will not show in London Fashion week. They are now looking for the right way forward. Kirchoff once said, "is there a way to sell directly to your customers? You can avoid doing a big business." Fashion Show Maybe it's better to have a store quietly. Or make some private orders. I don't know. At present, even considering alternatives, it seems too exhausting. "

Even so, the reputation of Meadham Kirchhoff in making non-commercial clothing is mixed. Yes, their exquisite handmade dress can be extremely expensive. But then, customers in the shops such as Harvey Nichols, Ikram, Browns and other places would hate the price of Meadham Kirchhoff, but no one complained that the Valentino dress was too expensive. The emergence of fast fashion brands accelerated the production cycle of fashion circles. Spring and summer fashion week After that, we should start with early autumn clothes. When the early autumn series is exposed, it is necessary to start the design of autumn and winter immediately, so that many brands suffer enough, and the independent brands with insufficient manpower are unable to load. It always needs more sample production, more models to show clothes, more magazines to be photographed, more orders, detailed instructions provided by electricity suppliers and department stores to promote more sales. A complete cycle is repeated, which is a torment to designers. It plagued designers with large luxury groups, and made headaches for new designers who instinctively pursue reliable sources of income and talented talents in infrastructure. For designers like Meadham and Kirchhoff, who have no commercial mind and tend to be boring and handmade through their workshops, they are basically impossible to become part of the industry.