Cartire Test Water O2O Open Wechat Exclusive Exclusive Purchase

Recently, the group published its earnings report for the first 5 months of August 31st, benefiting from the depreciation of the euro and the increase in retail demand in mainland China. The turnover of the group reached 16%. Among them, Cartire (Cartier) and Van Cleef & Arpels are the main driving force, and the two brands are still outstanding in the turbulent environment. So what did Cartire do in the Chinese market?

At present, O2O is devouring every subdivision of life needed in China, but the luxury battlefield is the most difficult to swallow. Consumption frequency, pricing of single products, service staff threshold and purchase scale are all factors restricting the development of O2O in this industry. However, in the face of the increasingly high operating costs in the Chinese market, O2O has attracted more and more attractive luxury brands, and is gradually testing the water. Touch net At the same time, brand is also actively exploring new operation mode.

Starting in April 18th this year, Cartire opened the thirtieth stop of the world heritage exhibition in Sichuan, China, which is "the art world" - "treasures of Chinese and Western Art Exhibition". This exhibition featured a collection of rare treasures from the Cartire collection, together with valuable artifacts such as jade articles, lacquerware and Shu Brocade provided by the Sichuan Museum. In addition, the exhibition has 13 collections of works for the first time in the face of public display, and can see the evolution of Cartire style. The tour will last until July 28th.

For a hundred days. World Heritage Tour Not only can we enjoy the rare treasures of Cartire, but also we can understand the evolution of Cartire's art culture and style, and the masses who are sure to come to know it can be moved and become a loyal consumer.

In August 3rd, Cartire's new "Cl de" Cartier series KK and fine steel watches entered the Chinese market in an unprecedented way of innovation. It is to combine WeChat platform to open exclusive purchase on WeChat. Consumers only need to participate in WeChat interaction and pay 888 yuan in advance to book the "Cl de Cartier" watch, which will be officially launched in September.

This kind of new posture, the online drainage target group, to the offline shop diversion sales practices, the online promotion and offline sales connection more closely, this O2O for luxury consumers is a new experience.

Luxury goods Sponsored films It is often an effective way of publicity. This kind of soft advertisement placement can make the audience memorize it, understand it and even dig it deeply. On July seventh this year, the great bride battle, which was starred by Ni Ni, was staged romantically. In this interesting bride battle, the Cartire diamond worn by the two brides has become the focal point of the screen, and different characters have found their own "The One" in the world of Cartire's love master. A beautiful diamond, a lifetime commitment, the most perfect wedding ring brighten the most successful bride, the most perfect wedding.

Just imagine, on this romantic Tanabata Festival, it is very suitable for the day of marriage and marriage. When you are confused about what wedding ring you are buying, this Cartire wedding ring appears in your vision just like a different way of promotion. At the moment, you may be attracted by it and give you the idea of wanting to have it. In addition, it also deepens women's impression of Cartire wedding ring. Even now it does not buy, it has also been successfully portrayed in the hearts of potential consumers.