"Made In China 2025": Home Textile "Internet + Big Data" Marketing 4 Achievement Is Gratifying.

Homogenization, extensive and new products.

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The sudden rise of sales channels led to the decline in sales of major entities.

The economic turmoil swept across many industries.

Industry has become the hardest hit area for re shuffling.

After many years of accumulation and precipitation, large scale home textile enterprises have collapsed and their prosperity is no longer.

Some home textile enterprises still cling to their teeth are still living in the same way. They are still running, selling and managing in the traditional mode.

However, the traditional marketing mode and investment mode are costly, inefficient, difficult to expand channels, and the market is shrinking. Today, with the rapid development of mobile Internet, the traditional business model has been challenged and tested.

Under such a complex and difficult industry background, the decision making group of Ming Chao home textiles was discussed and voted by the end of last year.

Big data + information technology telemarketing solution.

Through the integration of industry resources, 16 thousand brands of home textile owner information database were successfully collected. At the same time, the customers' data accumulated over the years were collected, classified and processed from various angles. With the help of Baidu map, LBS positioning system, marketing QQ, WeChat, micro-blog, logistics companies and other Internet information channels, tens of thousands of information databases were collected.

In terms of data operation, the Ming super phone marketing project group is similar to the "thousand home textile" company in Nantong, which is popular in the industry. Only the products sold are limited to the products of Ming Chao international.

In the setting and experience of the scene, it seems that the super power camp project group is better than the other. The independent space chat rooms are separated in the office area, and the one to one remote video chat and introduction are introduced in the way of TV shopping, which increases the degree of trust and facilitates the interpretation of the unique selling points of the product.

In the publicity, through the Sohu, Sina, Phoenix client, home textile from the media platform, micro video, micro scenes, public comment and other new media to display and disseminate in real life; offline, through the electronic magazine, DM e-mail, APP download, easy to show discussions and other mobile phone application tools to spread.

Multi angle, omnidirectional, 360 degree online and offline information dissemination, Ming super camp project group is well-known in the national home textile shop owner.

In the past six months since the implementation of the Ming Chao international electricity battalion project team, a total of 8 people made up a camp of "seal commandos". The average monthly sales volume has reached about 5000000 yuan, and the peak season of August has successfully broken through 8 million of the best sales records.

Its sales network covers three or four of the 70% cities and townships in China.

With the rapid development of social economy and information technology, the competition between enterprises is no longer the era of marketing the 2 competition of quality, price and scale, but the 4 era of business mode innovation, mobile internet tool application, big data and information technology marketing.

World martial arts, only quickly puzzled.

As a responsible and visionary super international, we have made gratifying achievements in implementing the Internet + big data marketing campaign.

In the future, Ming Chao international will make breakthroughs in the Internet + air gap under the guidance of the grand plan of "China made 2025".

What we really do is standing in front of our hands, cutting the height of the dragon, and creating the future of Ming Chao's international landscape.