Dream Of Home Textile Pformation "Internet +CPS" Strategy

Around building "

CPS "the strategic direction of the ecosystem."

The pace of pformation of the Internet is resolute.

"At present

The household appliances business, together with the new smart bedroom, value-added services and other new sectors will be linked together to form an industrial chain on the Internet +CPS system.

At the September 15th shareholders' meeting, Jiang Tianwu, the chairman of the company, reiterated the company's Internet +CPS strategy.

The online operation of "Seven Star housekeeper", the completion of the online product matrix, the establishment of dream smart bedroom laboratory, and the steady progress of extension and merger have made the layout of the "Internet +CPS" of the dream home textile company clearer.

The "ecosphere" effect is initially apparent. Jiang Tianwu expects that the company's online sales will exceed 200 million this year, and will maintain 50% growth in recent years, accounting for over 15% of e-commerce sales in 2016.

Rapid upgrading of online platforms

At the end of July this year, as the company's important service platform, "Seven Star housekeeper" APP on-line, the APP will focus on the implementation of home butler services, such as bedding shop, wardrobe and mites, and so on.

At the same time, the platform can book more than 20 international super luxury brands and more than 400 kinds of extravagant home products.

According to the briefing, in order to provide more professional housekeeping services to members, the company combined with the British British housekeeping academy, trained 200 professional managers in the country, and 42 of the preparatory housekeepers received the "Assistant Housekeeper" certificate.

It is reported that "Seven Star housekeeper" on-line operation for 1 months, now has more than 2000 members.

The company expects to launch the 2 version of "Seven Star housekeeper" by the end of this year, with 10 thousand members.

According to Jiang Tianwu's plan, the platform will connect millions of customer resources in the future, focusing on promoting household butler services, and then covering the layout of products from bedding, bedding, Simmons, washing products, children's toys and even luxury products, and "forming an ecological chain from interaction, response to service and payment to the whole".

Jiang Tianwu emphasized in particular that every link of the ecological chain under the line is built by the company itself, which is more competitive than the simple online platform or offline service company.

Quasi merger and acquisition to realize extension development

According to the financial report, Meng Jie home textile has 1 billion 562 million revenue in 2014 and 200 million online sales, accounting for 12.8%.

Company secretaries Li Jun revealed 2015

Sales of more than 200 million no suspense, "online sales accounted for the rapid upgrading will be one of the important features of the company's pformation of the Internet."

At present, the company has formed a brand name matrix, including traditional brand dream wedding series, Meng Jie O2O series, pure English MEE, little gentleman, girl brand DreamCoco, little princess, minimalist style BESELF, etc.

At the same time, the company's brand online channel expansion, cross-border joint promotion has been quite effective.

According to the company statistics, the online platform vip.com's platform of Meng Jie home textile has increased by more than 3.7 times the sales figures for the same period last year. In August 18th, Tmall's sales data exceeded 11 million 200 thousand; and the overall sales of Meng Jie home textiles in the 1-8 months increased by 5 million 800 thousand over the same period last year.

With the gradual improvement of the company's "Internet +CPS" platform, the company expects online sales growth to exceed 50% annually.

It is noteworthy that, because of the "Internet +CPS" platform construction needs, Meng Jie home textile will also expand in e-commerce, vertical platform and other aspects.

Jiang Tianwu disclosed that the company is negotiating with several targets, and will realize the extension development in the future or through the establishment of a merger fund with investment institutions.

Smart bedroom products will be launched

With the infiltration of O2O format and the popularity of big data collection, the traditional home textile industry has realized the importance of intelligent products and Internet strategy to the reshaping of the industry.

Home textile enterprises intelligent main battlefield no doubt in the bedroom.

According to the previous announcement, Meng Jie home textile and holetai signed the "overall smart bedroom strategic cooperation framework agreement". The two sides will carry out strategic cooperation in the series of smart bedroom products, big data management and operation, and develop and manufacture smart bedroom products with scientific, healthy and comfortable sleep as the core concept.

In July, Meng Jie home textile intends to invest 30 million yuan, with the Cci Capital Ltd and Changsha financial Cci Capital Ltd to sign the cooperation agreement of Meng Jie intelligent bedroom laboratory, and create smart bedroom entrance with smart Internet, smart bedding, smart wardrobe, smart home appliances and other smart bedroom items.

The lab also set up an Internet acquisition fund, using capital incubation laboratory project.

The company will eventually complete the smart bedroom ecosystem, in R & D, promotion, user experience and other aspects to complete the pformation of the company to the Internet business.

Thereafter, the company will continue to exert itself in deepening the research and development of single products, or will occupy the first mover advantage in the "walking race" of the smart bedroom industry.

Li Jun disclosed that in mid October, the company will focus on the introduction of more than 10 smart bedroom products developed around sleep status, vital signs and sleep quality monitoring. At the end of the year, the above products will be promoted and sold through the company's "Internet +CPS" platform.