Four Big American Stores Are Coming To China To Fight For The Sea.

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The EChina Global Electronic Commerce Conference (2014EChinaExpo) has been unveiled at the Shanghai international sourcing Convention and Exhibition Center. Zou Lei, the joint president of the AI Consulting Group, said, "the black Friday war" is actually a positive engagement by Chinese electricity providers to seize the sea users.

In November 24th, Alipay announced that it would invest 60 million yuan in November 24th to December 1st.

In addition, Alibaba announced that during the "black Friday" shopping season, Alipay will join hands with the four major department stores in the US, Macys (Messi), Bloomingdales (borough), Saks Fifth Avenue (Fifth Avenue Fifth Avenue), Neiman Mar-cus (Niemann) four, to realize the one-stop service from payment to logistics.

In November 26th, Amazon announced that the first "Amazon overseas shopping festival" will officially start from 9 hours in November 28th to 29 days at 24 o'clock.

Chinese consumers, through Amazon's Chinese website launched the "Amazon sea outsourcing" entrance, directly into the Amazon American website, buy Amazon's US website "black Friday" discount products.

On the same day, the Australian National Pavilion of the Shanghai Free Trade Zone announced that its Australian National Pavilion online shopping mall was launched yesterday, providing Australian local goods, and the price is generally cheaper than 10%-30% of the regular channels.

Obviously, in order to meet the "black Friday war", the electricity giants have taken their brains.

Zou Lei, joint CEO of AI Consulting Group, said that this is good for consumers.

In addition, according to a statistics from Alipay, more than 80% users of "Hai Tao" will not spend more than 500 yuan per person, which indicates that users are generally cautious about "Hai Tao" consumption.

Obviously, "Hai Tao market" has not yet been scaled up, and whether it can provide good pre-sale and after-sales service will become the "lifeline" of the big business competition.

In the past, in order to get rid of the official website of these department stores in Shanghai, the first thing to overcome is language barrier. But yesterday, when reporters registered on the four department store websites, Niemann found that he had already done the basic Chinese localization. Although the other three showed that the language was still in English, Messi and boromin chose to post direct mail to China, and the currency of the commodities had also been automatically converted into RMB, thus eliminating the trouble of calculating the exchange rate by the sea group.

How fast is the electricity supplier growing? Take Shanghai as an example.

On the same day, sponsored by the Shanghai Municipal Commercial Commission, the Commerce Department of 19 provinces and municipalities and the Putuo District 2014EChinaExpo people's Government of Shanghai, Chen Xiaoming, director of the electricity business division of the Shanghai Business Committee, introduced in his speech that as of September 2014, the total amount of e-commerce pactions in Shanghai was 906 billion 600 million yuan, up 28.1% over the same period last year. Of them, the total amount of B2B was 706 billion 200 million yuan, up 22.8% over the same period last year, and the net purchase of 200 billion 400 million yuan was up 50.8%.

From 2008 -2014, the volume of e-commerce pactions and online shopping pactions in Shanghai maintained an annual growth rate of two to three digits.

The former increased by 41.9%, and the latter increased by 112.1%.

However, Zou Lei said that the northern part of Guangzhou, Shenzhen and other first tier cities have basically saturated the electricity users. On the one hand, the electricity providers should be internationalized and globalized, such as doing the sea scouring platform; on the other hand, the electricity providers should also sink to the two or three line cities, which is the extension of the two ends of the electricity supplier.

In addition, the Internet pformation of traditional enterprises will also be an important trend in the future development of e-commerce.

In the view of electricity providers, only "double 11" and "black Friday" are not enough.

In recent days, Taobao, Tmall and other electricity providers in December 12th will launch the "double 12" promotion advertising has appeared in Shanghai Shaanxi South Road station and other subway stations.

Due to less than 20 days of promotion from the end of December 12th, the impact on physical department stores will be more obvious.