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    Black Friday Promotion Starts Some Domestic Stores Open "Discount" Mode

    2014/11/30 16:30:00 27

    Black FridayPromotionDiscount Mode

     

    "Black five"

    Advertising promotion

    Early deployment

    Reporters observed that before the advent of "black five", the official website of Macy 's, Best Buy and Amazon were already full of promotional information and Web links on black Friday. Among them, dealsea and dealnews websites, which always used discounted promotional information as the main content, posted Web links of major promotions, and even listed the most popular promotional products, such as Best Buy, Target and Walmart, "black five".

    Xiao Chen, who has abundant experience in Hai Tao, told reporters that the price of the "black five" promotion in the United States is really tempting. For example, a Michael Kors bag usually sells for more than 5000 yuan at a shopping mall in China. At this time, the sea is less than 200 dollars.

    If you have dual currency or multi currency credit cards, you can pay directly on the US website, which is very convenient and quick.

      

    "Overseas direct purchase",

    Quick payment

    Black five with heat

    In the past, "black five" did not seem to have much to do with us, but with the increasingly convenient network payment environment, China's "Hai Tao ethnic group" has gradually become the "new force" in the US's "sweep the goods tide", extending the shopping enthusiasm of "double eleven" to the North American continent.

    The US Amazon website and other shopping websites are already very familiar with China's "Hai Tao ethnic group". They can't afford to let people push them. But Alipay also announced the launch of "overseas direct purchase" service, which allows users to share the experience of shopping in the sea as simple as Taobao shopping.

    It is understood that at present, including the Macy's, Bloomingdale's, Saks Fifth Avenue, Neiman Marcus department stores and other four major U.S. Department stores, as well as Ann Taylor, Aeropostale and other clothing brands have supported Alipay "overseas direct purchase" service.

    This year's online payment is not only convenient, but also offers concessions.

    It is reported that between November 1, 2014 and January 31, 2015, when the credit card holders (including the Great Wall international card) issuing Visa and MasterCard logo on the mainland of China were shopping online on overseas merchants (hereinafter referred to as "Hai Tao"), they could enjoy the highest 13% cash return if they chose Visa viza or MasterCard fortune to reach a successful payment, which would undoubtedly attract more people to participate in the "black five" war.

      

    "Black five" gradually turned Online

    Sales mode

    Although the influence of "black five" in the world is definitely larger than that of "double eleven", in recent years, more and more retail pactions have turned to online. "Black five" has gradually begun to move closer to the online mode, starting from the traditional model built around the physical storefront.

    DDT, a consultancy, predicts that network sales will increase by 14% during the "black five" period, while sales of real retailer sales are only 4%.

    It is understood that in order to deal with the impact of online shopping, this year, during the "black five" period, many entities in the United States began promoting sales very early.

    Messi stores and Best Buy groups and other entities of the United States even started selling on Thanksgiving Day, hoping to attract customers' attention to cope with the competition pressure brought by Amazon and other electric providers.

    It can be seen that most retailers in the United States are still working hard to win a victory in the "black five" period.


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