Egypt: The Huge Electricity Market That Has Not Yet "Awakened"

Egypt, the most powerful and most populous country in the Middle East, has the most political influence in Arabia. Electronic Commerce The development seems to be lagging behind. This is largely due to a long period of civil strife, the lack of local online shopping atmosphere and inadequate logistics facilities. However, with the steady political situation and rising productivity, the Egyptian electricity supplier market has begun to pick up.

From the foreign media "ibnlive" report, it is learned that when Egyptian consumers continue to pour into the local market, Shopping Mall At the same time, consumers in other countries have begun to shop comfortably at home instead of comforting crying children in the purchasing process, being disturbed by loud loud music or being checked by security guards.

However, Edfa3ly.com, an online shopping website, hopes to change the local culture of "cold online shopping" by Egyptian consumers. "Our mission is to help consumers and businesses to conduct online transactions without borders." The website's chief executive, Mohamed Attya, said. It is reported that he launched the website 4 years ago. At present, there are more than 100 thousand registered users, and the number of trading products on the website is over 100 thousand.

Strangely enough, although some Western brand products, from H&M to Samsung and apple, all kinds of clothing brands can be bought in shopping centers in some Egyptian cities, but why do Egyptians still choose to buy from overseas? It is understood that under normal circumstances, there will be a price increase phenomenon in the Egyptian market, consumers often spend more money than overseas local market to buy the same product. For example, Yashry.com, a company recently settled in Edfa3ly, is a portals, offering products that are 50% higher than local prices.

In addition, Egypt's online shopping market is also faced with the fact that credit cards can not be used overseas, and the product is not ready.

Attya said: "as a consumer, I have been faced with such a dilemma, so I choose to start my own business and launch such a website." However, in addition to logistics, the lack of trust and confidence in online shopping environment means that online shopping in Egypt is not as popular as in other countries.

"The growth rate of e-commerce market is 25%-45% per year. Egypt There are many obstacles, such as low penetration rate of credit cards, and only 2% of Egyptians have credit cards. More importantly, there is a lack of online shopping environment around us, and people are not confident about the quality of local delivery companies and delivery. "

In order to solve these problems, Edfa3ly website provides consumers with a brand new and creative way to dispel consumers' anxieties. It is understood that Edfa3ly not only allows consumers to buy goods from the United States through the website, but also launches one-stop services, from payment transactions to government tax, freight and so on will help you solve, and finally will ensure that products are distributed to the designated address of consumers. "You don't need credit cards, you can also buy products from the United States online, because Edfa3ly will help you to handle the payment, including freight and customs clearance and final delivery. At the same time, in order to prevent products from being damaged in the delivery process, Edfa3ly will also increase insurance coverage for consumers. " Attya said.

After three years of social and political upheaval, Egypt's economy has stabilized. Attya predicts that Egypt will usher in a rapidly growing electricity supplier market to replace crowded, poorly ventilated shopping centres. In the future, Egypt's electricity supplier market will allow more consumers to integrate into the international market.