Bosideng Released Results Announcement With Satisfactory Results.

In November 27th, Bosideng International Holdings Limited announced that in the six months ended September 30, 2014, the Group recorded an income of about 2 billion 849 million yuan, an increase of about 1.4% over the same period last year.

The profit margin of shareholders should be 253 million yuan, down 22.5% from the same period last year, gross margin decreased by 2 percentage points to 47.4%, earnings per share were 3.18 points, and the medium-term interest rate was 1.2 Hong Kong cents.

Bosideng analysis showed that the increase in income mainly came from OEM processing business and non down garment business, and revenue increased by about 54.8% and 5.1% respectively compared with the same period last year.

Down jacket business, period

The main business is to digest inventory, while repositioning the brand and optimizing the management and sales channels to meet market demand. During the restructuring period, revenue fell by about 19.2% compared with the same period last year.

Announcements show that Bosideng's income is dominated by brand down clothing, which accounts for about 49.8% of the group's total revenue and about 1 billion 418 million yuan.

Non down garment business accounts for about 14.7% of the group's total revenue, about 420 million yuan.

OEM processing business accounted for about 35.5% of total revenue, about 1 billion 11 million yuan.

In terms of specific business, the income of down garment business reached 1 billion 418 million yuan in the first half of fiscal year 2014/15, down 19.2% from the same period last year, accounting for 49.8% of the group's total revenue.

The sales of brand down clothing were 6 million, a slight decrease of 8.2% compared with the same period last year.

As of September 30, 2014, the total number of retail outlets of the group's down garment business decreased by 3436 to 8216 in March 31, 2014 compared with that in March 31, 2014, and the sales area decreased by about 18.7%.

During the period, the number of self operated retail outlets decreased by 304 to 3519, and the retail outlets operated by third dealers decreased by 3132 to 4697.

The revenue from processing and management business reached 1 billion 11 million yuan, up 54.8% from the same period last year, accounting for 35.5% of the group's revenue.

The increase in revenue from the business segment was mainly due to the production and shipment of most orders in the current financial year by the end of September.

There are 11 main customers in the financial year, and the income from the top five customers accounts for about 78% of the OEM processing business.

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Business income was 420 million yuan, up 5.1% from the same period last year, accounting for 14.7% of the group's revenue.

During the period, the non down jacket brands continue to focus on adjusting sales channels, digestion inventory and optimizing product mix.

During the period, the total number of retail outlets for non down coats decreased by 114 to 1049 compared with March 31, 2014.

In addition, during the reporting period, Bosideng's men's business income was 110 million yuan, an increase of about 16.4% over the same period last year.

The total number of retail outlets decreased by 51 to 541, with net sales of self operated outlets decreasing from 27 to 81, and the number of outlets operated by retailers decreased by 24 to 460.

Jesse's business income was 133 million yuan, an increase of about 9% over the same period last year.

The total number of retail outlets decreased by 5 to 221, including 112 self operated outlets and 109 distributors.

Mogao's business income was 164 million yuan, a slight decrease of about 2.7% over the same period last year.

The total number of retail outlets decreased by 31 to 287, including 194 self operated outlets and 93 distributors.

In the field of overseas business, the flagship store in London continued to develop orderly and promote its business during the period.

In addition, during the review period, Bosideng continued its export business of its own brand products. In 2014, 28100 orders were placed in autumn and winter, 7600 in the same period last year, and 38700 in spring and summer in 2015, compared with 4700 in the same period last year.