Wanda Has Been Told To Bid For Swiss Sports Marketing Company.

Following the chairman of Wanda Group

After the injection of Atletico Madrid, Madrid Wanda Group is participating in a bid to buy a sports marketing company in Switzerland to expand the sports industry layout.

It is reported that the company will be exposed to be acquired by Wanda, which is the Ying Fang sports media group headquartered in the city of London. Its controlling shareholder is London private equity group.

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According to people familiar with the matter, Wanda's main reason for seeing the target is its broadcasting rights in sports events.

Ying Fang sports media group has distributed part of the broadcasting rights of the World Cup 2002 and 2006, and the Asian Broadcasting Rights of the 2010 and 2014 World Cup.

In addition,

It also awarded the Ying Fang sports media group the exclusive selling right to broadcast football matches in 26 countries and regions in Asia in the past 2015-2022 years.

It is precisely because of the right to distribute the event, the group's valuation will be as high as 900 million euros.

At present, the news has not yet been confirmed by Wanda Group, but in the eyes of analysts, it is not surprising that Wanda bid for sports marketing companies.

More than a month ago, Wang Jianlin was once exposed to 50 million euros in the Madrid football club, so that he gained 20% of the club's ownership and mastered the decision-making power of the club. In China, Wanda and football have a much longer relationship.

According to the analysis, Wang Jianlin's investment in football club in Spain lays the groundwork for the overall investment plan of Spain's luxury hotels, shopping places and entertainment establishments, and the acquisition of European sports marketing companies can also complement their three industries, such as culture, tourism and retailing, and can extend the added value of Wanda in sports industry, and it is also part of its overseas expansion plan.

However, there are objections that the question of the business brought about by the relationship between Ying Fang sports and the FIFA president has been affecting its development for many years, and even those who are close to Ying Fang sports worry that if the leadership of the FIFA team changes, it will trigger the loss of some of the world cup related power of the Ying Fang sports media group, thereby affecting its sale plan.