GAP Group Releases Personnel Adjustment, President Of China Will End Term

GAP continued to fall in the first three quarters of this year. Since its entry into the Chinese market in 2010, it faces enormous challenges. It is considered by the industry that "the product is not fashionable enough, and the cost performance is also general."

Recently, GAP group announced

President Jeff Kirwan Ke Weijie will end her term of office and take over from Abinta Malik, head of GAP's global e-commerce business.

This is the third time that GAP has seen personnel changes in just two months. Last month, Glenn Murphy, chairman and chief executive of GAP group, announced that it would quit in February 1, 2015. Then Carolyne Rapp, GAP's global creative and design director, also said she would leave.

The industry was shocked by the news that Glenn Murphy left GAP group.

It is pointed out that Glenn Murphy, who has been in the company for 7 years, will no longer make a commitment to extend his post, though the board strongly tries to keep him.

In fact, as early as September this year, GAP global marketing director Marcela Aguilar has left her job and left for apple.

GAP group's net profit fell 22% in the first quarter of this year, from 333 million US dollars in the same period last year to 260 million US dollars.

The second quarter year-on-year sales failed to grow again.

According to the latest three quarter results, its overall same store sales fell by 2%.

LADYMAX Fashion Net believes that GAP group's internal personnel mobilization is closely related to its overall performance decline.

GAP chairman and chief executive Murphy will also leave in February next year. After the news of Murphy's departure and the company's insipid results, Gap's shares fell 7.6% in after hours trading.

GAP 2010 only entered the Chinese market, and has always attached importance to the development of the Chinese market.

However, in the case of ZARA, H&M and UNIQLO, whose competitors have long been popular in China, GAP faces greater challenges.

According to personnel in the industry, GAP "products are not fashionable enough and cost effective."

Sluggish performance has forced GAP to accelerate its expansion.

In the past 2013, there were 72 new franchised franchisees in GAP, and the total number of franchisees in 40 countries has reached 375.

GAP has opened 34 new stores in the mainland of China, including Oteri J, and the total number of GAP stores has reached 81.

GAP has said that in 2014, the company will open 30 GAP brand stores in China to further expand its territory.

LADYMAX fashion network previously reported that in March this year, another brand Old Navy of GAP officially entered the Chinese market. The company plans to open 5 Old Navy brand stores in China this year.

GAP also said it plans to expand the service of "online order, physical store pick up" to all its products this year.

Stores, and strive to integrate e-commerce and physical store business.

GAP also includes Banana Republic clothing chain.

The group also began experimenting with a new way of shopping, that is, when consumers directly place orders online in a physical store.

Founded in 1969, GAP is one of the largest clothing companies in the United States.

Its owns five brands: GAP, Banana Republic, Old Navy, Piperlime and Athleta.