The British Boutique Shopping Festival Will Be Held At Wukesong Zhuo Exhibition Shopping Center In Beijing On October 12Th.

< p > the second wave of the import Shopping Festival sponsored by the Beijing Municipal Commerce Commission will be held in Beijing Wukesong Zhuo exhibition shopping center in October 12th. A pure British meal for consumers and retail buyers. < /p >
< p > < strong > from commodity to culture < /strong > /p >
< p > at the moment when consumers are more and more focused on experience, how to make consumers happy to buy home is a concern for retailers, especially physical retailers. As a result, strengthening shopping experience has become the slogan of shouting. Retailers are also moving from selling goods to selling culture, especially for imported goods representing foreign cultures. < /p >
< p > as an important communication bridge between China and Britain, the Sino British Trade Association and China UK chamber of Commerce have many corporate members with two characteristics and culture, and have been making efforts to better promote bilateral trade. Its staff also expressed the hope that through such activities, some high-end atmosphere grade British products and the pure British culture will be brought to China, thus promoting exchanges and cooperation between the two sides. < /p >
< p > it is understood that this shopping festival has 32 brands and 4 associations, including cars, food and drink, daily necessities, maternal and infant supplies, < a target= "_blank" href= "http://www.91se91.com/" > dress "/a" and so on five major categories of products, including the famous British luxury car brand Jaguar Land Rover, advanced custom handmade men a target= "_blank" href= "_blank", "shoes >", "maternal and child brand name" and "target=", royalty accessories queen Anne and many other brands will appear in the shopping festival during the shopping mall. < /p >
< p > the relevant staff of the Beijing Municipal Commission of Commerce said that the shopping festival will no longer be restricted to shopping. There will also be demonstration of English afternoon tea and consumer interaction. The shopping festival is not only a commodity display platform, but also a cultural display platform. It promotes consumption and promotes consumption in strong British style. < /p >
< p > for this reason, the industry believes that the import Shopping Festival will provide consumers with a comprehensive understanding of the brand and culture platform of all countries through the centralized display of all kinds of commodities, supplemented by a variety of experiential display. Consumers can contact more rich products and culture, and have a deeper understanding of products. < /p >
< p > in addition, compared with the Italy Shopping Festival, the display area of the British boutique shopping festival has also expanded to nearly 2000 square meters, which also provides more space for adding more cultural elements to the shopping festival. < /p >
< p > < strong > it is not easy to say "love" to you. < /strong > < /p >
< p > in fact, consumers' enthusiasm for imported products is higher than one year in a year. According to the relevant data, the number of imported milk sold in No. 1 store accounted for 10% of the total customs import volume, accounting for 65% of the national online sales volume. < /p >
< p > but the selling of imported milk from electric business has also affected the sale of supermarket milk to a certain extent. "Imported milk, such as Britain's alstar, we simply can't get in. Even if we get the price, we can't compare with the electricity supplier." A supermarket purchasing official told reporters. < /p >
< p > in fact, milk is only a microcosm. The procurement platform of imported goods is narrow, and the procedures for introducing brands are tedious. In addition, retailers can only express helplessness because of the fact that tariffs and agents are "overweight", resulting in high procurement costs. < /p >
< p > for imported red wine, the most common imported red wine has a customs duty rate of 14%, a value-added tax rate of 17%, a consumption tax rate of 10% and a duty paid price of 100 yuan for red wine, which is subject to a tax of 48.2 yuan. A red wine trader told reporters that wine from abroad to each city's winery, at least will go through three levels of dealers, and the price of each dealer will increase 50% on the basis of its purchase price. < /p >
< p > Li Yanchuan, President of Beijing Super City chain Limited by Share Ltd, told reporters that for retailers, most of the imported goods are made by agents, not only the high price difference, but also cumbersome procedures. < /p >
< p > on the one hand is the high cost of procurement, on the other hand, the continuous rise of domestic demand. Data show that in the past 5 years, China's total import food market has been growing at an average annual rate of 15%. In addition, the demand for many luxury goods imported from abroad is increasing year by year. < /p >
The contradiction between supply and demand of P is urgently needed. A window of release is urgently needed. In Li Yanchuan's view, the form of import Shopping Festival can build a good communication platform for both sides. {page_break} < /p >
< p > < strong > new business idea of Beijing > /strong > /p >
< p > as the highlight of Beijing Business Council 2013, the import commodities < a href= "http://www.91se91.com/" > Shopping Festival < /a > series activities not only provide consumers with unusual exotic banquet, but also fill the short board of the zero supply chain, providing a new way of thinking for the development of Beijing's commerce and Trade: combining "expanding imports" with "promoting consumption", taking import and consumption to truly realize the virtuous circle of internal and external trade linkage, and the successful holding of Italy Shopping Festival embodies this point. < /p >
< p > as a special British franchise, there are more commodity brands, wider categories and more diversified forms. Lai Yang, Secretary General of Beijing Institute of business economics, told reporters that such a series of activities will fully implement the central government's policy measures to adhere to the combination of import and expansion of domestic demand, promote integration of domestic and foreign trade, and promote the expansion of consumption, which will help speed up the construction of Beijing international trade center. < /p >
< p > professor Hong Tao of Beijing Technology and Business University believes that the import Shopping Festival has strong guidance and pertinence to the adjustment of super import commodity structure. The combination of import and local retailers can solve the problem of linkage between domestic and foreign trade. Shang Chao can also directly purchase through this platform, change the structure of imported goods, and further meet the needs of consumers. Through this channel, not only imported brand goods abroad, but also smooth circulation channels, and create a good supply chain relationship. < /p >
P, a supermarket buyer who participated in the Italy Shopping Festival, was very interested in Italy red wine and spaghetti at that time. At present, the two sides are discussing cooperation. < /p >
< p > in addition, as a global famous brand of its own brand, Martha general store will display its own products such as food, maternity and infant products. < /p >
< p > this industry analysts believe that this is a good learning and communication opportunity for Beijing department store, which is hard to explore in department stores. < /p >
< p > Lai also pointed out that for businessmen, opening up commodity gaps with culture, finding partners and carrying out strategic docking will lay a solid foundation for long-term cooperation between the two sides. Agent channel providers can also more directly touch the different psychology of consumers in Chinese culture, and understand the potential and development direction of some commodities in Beijing market. < /p >