Little Red Book Denied Ali Acquisition: Rumor Will Be Accountable To The Rumor

The news about Xiao Hong is constantly on the news. In July 2nd, Alibaba's takeover of Xiao Hong book set off a heated debate. In response, Xiao Hong's relevant person in charge denied it. A few days ago, Xiao Hong had just denied the information that "we are negotiating a new round of US $500 million financing".

It is reported that Alibaba will acquire Xiaohong book, and Ali HRG has been stationed in the company. Xiao Hong's official explained that the news was not true and was a rumor. We reserved the right to resort to the law for the rumor. Alibaba's response was "no comment".

In June last year, Xiao Hong completed over $300 million in financial financing, valued at more than $3 billion, and was voted by Alibaba. Jinsha River venture capital, Tencent investment and Ji Yuan capital participated in this round of financing. In November last year, Taobao joined the content recommendation of Xiaohong book. Xiao Hong's book was sent to Taobao to make content recommendation from tens of thousands of brands which took 40 brands of notes. At that time, the relevant person in charge of Xiaohong book explained that the current cooperation between the two sides belongs to grayscale test, and it is necessary to see whether Taobao will increase long-term cooperation with the growth effect brought by Xiao Hong book. At present, the interface of some hot products in Taobao has the function of "good reviews". All the comments are carried by Xiao Hong LOGO.

The demographic dividend that the Internet is gradually disappearing has prompted the electronic business platform to search for ways to get traffic. Small red books, Bao Baoshu and many KOL, which hold traffic, have become the target targets of Ali, and the former has also taken advantage of Ali to expand its content influence.