The Arrival Of The O2O Era, The Traditional Business Super Counter Attack Electricity Supplier

< p > recently, with the cooperation between Tencent and Tianhong shopping malls on WeChat platform, the market's enthusiasm for the concept of < a href= "http://www.91se91.com/news/index_c.asp" > O2O < /a > (from online to offline) has been pushed to a climax.

However, compared with the A share market, the traditional business super enterprises rely more on the O2O mode to reduce the impact of the electricity supplier. The platform operators like Tencent may be the biggest beneficiaries of the O2O mode.

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The core of the < p > O2O mode is to bring online consumers to offline stores, so that consumers can pay online for the goods and services under the purchase line, and then enjoy and experience services under the line.

This is somewhat similar to the once popular group buying.

Under the O2O mode, the online and offline consumer experience and mutually beneficial cooperation can avoid the embarrassment of the internal competition between the offline business of "a href=" http://www.91se91.com/news/index_c.asp "traditional business enterprise" /a > "touches the net".

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< p > therefore, O2O mode is regarded as an effective means for traditional business super enterprises to cope with the competition of e-commerce.

In the A share market, including the Tianhong mall, Chongqing department store and other traditional super listed companies have been reported by the media that Tencent has begun to use the WeChat platform to launch O2O business.

In addition, Haining Leather City, Nanjing and other companies have begun to try to build their own O2O platform.

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< p > although the market has great expectations for the pformation of O2O in traditional commercial super class listed companies, but in this gradual industry change, Tencent, a mature platform provider, is probably the biggest winner.

On the surface, the traditional business super enterprises join the a href= "http://www.91se91.com/news/index_c.asp" > WeChat platform < /a >, which will get mature mobile Internet platform and huge customer traffic, which means huge potential business opportunities.

This is certainly a good thing for the traditional super listed companies that are now struggling to cope with the impact of the electricity supplier.

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< p > however, as the mobile Internet platform of Tencent, WeChat has more than 400 million customers, and the customer stickiness is very good. This is the core competitiveness of WeChat as the O2O platform.

Although the traditional Shang Chao has joined the WeChat platform, this core competitiveness is still firmly in the hands of Tencent.

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< p > in the future, the traditional business quotient of developing O2O business on the platform of WeChat will, to a large extent, be pformed into an entity retail store under the WeChat experience platform, which in turn will serve the Tencent.

For those companies that build their own O2O platforms, if their services and products are limited to themselves, apart from some niche industries, it will be difficult to compete with the Internet professional platforms that occupy the huge number of customers.

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< p > of course, at least for now, the O2O platform is not a winner take all market, and there are still many opportunities left for the traditional Shang Chao.

However, the traditional business super need to realize that in the near future, the strong platform operators will be the center of the market. How to get a favorable position by the entity business with the help of O2O platform is perhaps the problem to be solved in the tide of O2O.

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