A Breakthrough Has Been Made In The Development Of "Single Product Management" In The Diversified Development Of Yintai Business.

"Any enterprise will eventually be overturned (innovation, change, or even subversion"). The difference is whether it is being knocked over by others or self upset. Daniel Chan, CEO of Yintai business group, said when he talked about enterprise innovation.

Yintai Commerce said its strategy is diversified and integrated development on line and line. Now it has formed the "three carriages" of department store department, shopping center business department and electronic business platform.

　　 Yintai business plan Cross-border integration Online and offline

Reporters learned from Yintai business, in November this year, Yintai business intends to try cross-border integration line. In the future, other new media and new technologies can be used to serve the development of Yintai online. In the future, online brands will also enter Yintai stores.

Yintai network is an electronic business platform for Yintai business. Under the main line and online interaction, Yintai network now has 5 stores under the Internet, and it has opened the Yintai boutique integrated store "IM brand collection shop" with a single store area of 100 to 300 square meters. At present, it is located in Yintai City, West Bank, Yintai two, Jinhua Yintai City, Yintai department store, Hangzhou Culture Plaza and Yiwu Yimei Hotel, Hangzhou.

It is reported that after two years of operation, Yintai network has sales of about 600 million yuan in 2012, its annual growth rate is 380%, gross margin is 13.4%, conversion rate is 2.8%, customer price is 650 yuan, SKU is over 80 thousand (more than 900 domestic and foreign well-known brands).

　　 Achieving precision marketing with big data and reducing sales promotion

At present, Yintai business has achieved a breakthrough in "single product management".

Big data is becoming an invisible hand for the survival and development of the department stores. What is the big data and how to do it? Yintai gave the answer.

In the process of data processing, Yintai, for example, when the guests are concerned about our new media, the system will know that member ID, after binding the membership card, will be able to accurately identify. Commodities are involved in providing data for customers' purchase and browsing activities, while offline activities can be labeled with two-dimensional code. In this way, activity information is related to people's information. Based on this, we can see the future according to the information and consumption tendency of social activities.

With these data, we can know further customer needs and do analysis. At the same time, enhance the familiarity of the store management personnel, and gradually reduce sales promotion.

Data association is the core of big data. With the deepening of all kinds of activities, the data of the original data are slowly changed, and gradually become the structured data that the enterprises want, which is more precise for customers, especially for VIP customers.

　　 Start internet transformation to push "Yintai boudoir circle"

Some people say that the future belongs to the traditional enterprise that understands the Internet. Yin Tai uses Internet thinking to start the Internet transformation, and promotes the Internet and products of social networking and entertainment.

Yintai boudoir circle, relying on the original VIP card for female VIP customers, pushes the definition, scope and some interesting fashion information of the girlfriends online. More than 3 intime VIP customer groups can enjoy more points and activities, and can easily create, participate, withdraw or cancel.

Yintai also set up touchscreen in the physical store to facilitate customer experience offline, online purchase, online order inquiry, delivery and delivery service.

To realize the transformation of Internet, Yintai said that the group marketing planning department will set up several product managers in the future to develop and track more products that customers need to segment.

　　 Yintai business Be a consumer's housekeeper.

In March 20, 2013, Yintai group changed its name to Yintai business group, and its products were developed in Yintai department store, Yintai shopping center and Yintai network, and the target market is more clear. This is an important step. Yintai is the consumer's "housekeeper" - the way forward for the development of consumer solutions providers.

As a consumer solution provider, customer first. The "first visit responsibility system" of stores has recently been launched in the bell tower store of Yintai department store in Xi'an. The first person to ask, ask questions and seek help from customers is responsible for the whole process of service (guidance desk, toilet or a special counter), whether it is a security guard or a store owner. At the same time, buyers of different brands should guide each other, as long as customers have needs.

To achieve the replacement of different places, the nearest delivery, return. For example, the things bought in Yiwu are returned in Hangzhou.

In order to improve the service skills of Yintai employees, intime business group held the first skills competition in August this year. It divided four positions, namely cashier, customer service personnel, shopping guide and security guard, so as to promote the staff to strengthen the concept of "customer first", to do the details well, and to serve the customers more professionally and professionally.

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　　 Strengthening private brand building and improving management and control ability

With the rising cost of rents and manpower, the pure profit of department stores is gradually squeezed, and domestic department stores begin to aim at "self saving" in terms of cost and commodity control.

Yintai said that the majority of the department stores under the joint venture system were "self discarding martial arts". Yintai business, as a leading industry, was more vigilant in times of peace and danger. This is also an important basis for strengthening online and offline integration.

It is understood that Yintai's first self operated brand "Yintai Jin" has opened a special counter in Dongmen store in Ningbo in September. As early as in 2007, Yintai had opened its own brand JUSTINTIME in many stores in Italy. With the cooperation of clothing companies, Yintai has provided brands and funds. The limelight has not been two, and has opened up the brand MANGANO of Italy. It has set up a buyer team from Yintai to directly control the ordering, store operation and brand promotion of controlled goods.

At present, the self management of the department stores of Yintai commercial group has achieved fruitful results, and the commodity combination is more abundant and diversified. The proportion of direct battalions increased year by year.

　　 Number of stores reached 35, and economies of scale first emerged.

At present, Yintai business has begun to have nationwide chain brand and scale effect. As of September 2013, there were 35 stores, with a total construction area of over 1 million 350 thousand square meters and 20 stores under construction. It is also revealed that by the end of 2013, the total construction area of Yintai business will reach about about two million square meters, and its property will reach 55%.

Sales growth in the same store is strong. Sales in the same store grew by 9.1% in 2011, and sales in the same store increased by 23.1% in 2011, 18.2% in 2010 and 16.7% in 2009. The old store has continued to grow, the new store has been growing faster, and rich experience has been accumulated in the cross regional development.

Looking back over the past 15 years, Yintai stores have been developing very clearly across regions.

The first intime department store, Hangzhou Wulin store, opened in November 16, 1998, and sales in 2012 reached 111 million 200 thousand yuan, becoming the largest in Zhejiang.

In April 1, 2005, the Tianyi store opened in Ningbo and went out of Hangzhou. In January 2007, the first shop in Jinhua, Zhejiang Province and South China, opened the shop in Fuhua, and opened the world's first store in Wenzhou in February 1, 2007.

The first store outside Zhejiang, Wuhan century store opened in January 2008. In October 2008, the bell shop, the first shop in Northwest China, was officially listed in Xi'an. There are two stores in Beijing, namely Lotte inte Department opened in July 2006 and Beijing Dahongmen store opened in December 31, 2011. In June 22, 2012, Yintai's first member store opened in Hangzhou Culture Plaza.

　　 The development of shopping center will be vigorously developed in the future.

Yintai said it will vigorously develop in the future. Shopping Mall Format. It is understood that in 2009, Yintai began developing the shopping center format shop "Yintai city", and Jinhua Yintai Tiandi opened in September 27th of that year (at the end of 2012, it was renamed Jinhua Yintai city). Since then, it has opened 3 stores: Cixi Yintai city in December 24, 2011, Yin Taicheng of Qujiang in Xi'an in December 31, 2011, and Yintai city in Ningbo Fenghua in September 28, 2012. "Yintai Center" as the high-end shopping center format of Yintai business group, Hefei Yintai Center opened in January 8, 2012, and Hangzhou West Yintai city is open for trial in September 8th.

On the afternoon of September 25, 2013, three Yintai cities, Huzhou's Soochow Yintai City, Hangzhou Zhongda Yintai city and Shaoxing Jin Di Yintai City, held in the banquet hall of Hangzhou Hyatt Hotel. At the same time, four Yintai cities in Haining, Beilun, Wenling, and Lin Hai are jointly presented by seven Yintai cities in Zhejiang province.

It is reported that Yintai business from the department stores to the shopping mall of large shopping malls, to the international one-stop shopping mall, Yintai has been able to spread in the country in just a few years, and it is closely related to the strategic development model formulated in 2011. At present, Yintai's commercial projects in the country have both independent development and management, joint venture development and joint venture management, and there are entrusted escrow ways. Compared with the well-known commercial real estate giants in China, the Yintai mode is more efficient and flexible.

If sales increase year by year, sales data excluding tax are: 4 billion 879 million yuan in 2008, 6 billion 410 million yuan in 2009, 8 billion 743 million yuan in 2010, 11 billion 630 million yuan in 2011, and 13 billion 939 million yuan in 2012. In recent five years, the company's revenue grew rapidly, followed by 1 billion 225 million yuan in 2008, 1 billion 572 million yuan in 2009, 2 billion 289 million yuan in 2010, 3 billion 120 million yuan in 2011, and 3 billion 910 million yuan in 2012.

Net profit grew year over year, gratifying, 462 million 600 thousand yuan in 2009, an increase of 22.5% over the same period last year, 701 million yuan in 2010, an increase of 56% over the same period last year, 821 million yuan in 2011, an increase of 20% over the previous year, and 970 million yuan in 2012, up 18.4% over the same period last year.