Interview With Ye Jian, General Manager Of Anhui Yi Mei Yue Department Store Co., Ltd.

< p > with the clothing department store stationed in Bao Ye Dongcheng square, Hefei people's "brand discount dream" will soon come true.

Ye Jian, general manager of Anhui Jiamei Vietnam Department Store Co., Ltd. will exclusively analyze the new coordinates of Hefei discount department store, clothing department store.

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< p > reporter: < a href= "http://www.91se91.com/news/index_c.asp" > clothes house < /a > choose to enter Hefei when leaving Zhejiang. Why do you have such a decision? How do you view Hefei's Dongcheng business? < /p >

< p > Ye Jian: in 2010, Hefei formally joined the "Yangtze River Delta" economic circle. The consumption level of the people also reached a great leap forward, and the commercial market became more mature.

Our clothing department store operates five stores in Zhejiang with a revenue of over 2 billion 400 million yuan in virtue of the "brand + discount" business philosophy. In recent years, it has been strongly injected into the famous American venture capital fund, "Huaping fund". This stationed in Hefei is a major strategic move for the "clothing department store" to carry out the national commercial layout.

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< p > with the further improvement of urbanization and the upgrading of the original urban circle, emerging business circles have springing up, bringing many conveniences to people's lives and bringing us new business opportunities. The East Hefei business circle is the important layout of Yi family department's consideration of future business circle's strategic development thinking.

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< p > reporter: Why did you choose Bao Ye Dongcheng square as the first stop to open the Hefei market? < /p >

< p > Ye Jian: Bao Ye Dongcheng square is located in the center of Dongcheng in Hefei. There are many government functions and hundreds of enterprises and institutions around it. After completion, they can radiate 50 thousand diamond consumption crowds and 500 thousand permanent high consumption groups.

From urban main road to viaduct, from bus to future Metro Line 2, the north and south ends of the project are adjacent to Linquan road and Changjiang East Street, and there are 2, 37, 38, 39, 135, 159, 154 and so on multiple bus buses.

At the same time, the business plan of the project is also reasonable, rich in format, gathering, eating, drinking, playing, enjoying and buying together.

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P > reporter: the family of clothes is very hot in Zhejiang, but for the people of Hefei, it is not very familiar with the brand. Can you give us a brief introduction? < /p >

< p > Ye Jian: the clothing home department store is affiliated to Hangzhou's a href= "http://www.91se91.com/news/index_c.asp".

Since its establishment in 05, it has been forging ahead and innovating, and has established a new mode of operation to break through the traditional retail business. In Hangzhou, the first brand discount shop in the urban core block has been established.

In just a few years, through high quality operation, it has won a lot of profits and has set up several stores.

Yi Jia Department store will "brand + discount" operation mode to break the brand price plateau of traditional price department stores, and bring new discount price experience to Hefei consumers.

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< p > reporter: what do you think of the advantages of the City discount department stores? Where are the advantages of the clothes house? < /p >

< p > Ye Jian: with the improvement of living standards, < a href= "http://www.91se91.com/news/index_c.asp" > brand dress < /a > is also more and more favored by consumers. However, the brand price is high, which tends to retreat many consumers' enthusiasm for purchase.

With the advantage of "discount store price + brand store shopping experience", Yi's home department store will be favored by Hefei's "love brand, love fashion, discount consumers". After the opening of the clothing store department, it will become the new coordinate of Hefei discount department store.

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< p > reporter: can you tell us about the specific situation and characteristics of Jiabao's east city square shop under the clothes? < /p >

< p > Ye Jian: the clothing department store is the largest department store in Baye east city square, which is the largest department store in the city. It has built a strong 18 thousand square meter business area. It invited professional teams to take the lead line and space design, positioning the "City department store discount Center flagship store", and strive to build the first class city discount department store in Anhui, and operate the whole city of Hefei. The shopping mall is planned to be three floors on the ground and connected with the indoor pedestrian street of Bao Ye east city square. The comprehensive body includes: the Carrefour supermarket, Suning Appliance, Watsons, Starbucks, pizza hut, Kentucky Fried Chicken and many other formats.

The clothing home store 1F exquisite living hall, 2F metropolitan ladies hall, F fashion sports hall, positioning city white-collar workers, emerging young groups and wage earners.

The clothing home will become a landmark of Hefei, and it is believed that "Yi Jia Jia" will surely create a new era of discount department stores in Hefei.

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