Exclusive Interview With Dior Global President -- Claude Martinez

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< p > 1, what is the importance of the Chinese market for the current "a href=" http://www.91se91.com/news/index_c.asp "Dior" /a "Dior perfume and cosmetics business?

< p > China occupies a leading position in the global market of Dior Dior perfume and cosmetics. This is not only because of the vast territory of China, but also because the future is here.

China has been changing rapidly, and Dior Dior has been innovating and inheriting the new spirit of "New Look" in the 1947.

Moreover, from a global perspective, China can be said to be the most dynamic and visionary country, which inspires us to constantly improve creativity.

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How can Dior get the favor of Chinese consumers? < p > 2, Dior? < /p >

< p > Chinese consumers demand very high. They not only want to enjoy the excellent craft from France, but also want to know the brand story of Dior Dior since 1946 and the persistence of Dior Dior, and strive for the brand spirit of the beautiful cause Dior Dior.

Such legendary fragrances as "Miss Dior miss Dior" and "J adore adore" are the perfect combination of the legendary Dior Dior brand and the exquisite craftsmanship, and will continue to be inherited and passed down.

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< p > Dior Dior products adhere to the delicate, innovative and effective, and at the same time, Dior Dior has inherited the modern temperament and extraordinary charm also gives it a deeper fashion meaning.

What we need to do now is to attract Chinese consumers with this unique brand spirit, and boldly innovate and retell our "a href=" http://www.91se91.com/news/index_c.asp "brand" /a story in different ways.

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< p > 3, why did you choose to open the first boutique of Dior Dior in China? < /p >

< p > Shanghai is our most important strategic metropolis.

We hope to offer the luxury essence of Dior Dior for the Chinese people, including all the Dior Dior flavor series and Dior Dior's most creative make-up and skin care products.

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At the same time, we also want to give the most sincere and best service to Chinese consumers in such an extraordinary boutique. P

A Dior Dior boutique with exclusive fragrance and make-up is a vivid representation of luxury and elegance.

And every elaborate design in this boutique in China highlights the subtle connection between Dior Dior flavor and Dior Dior fashion.

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< p > Dior a < href= > http://www.91se91.com/news/index_c.asp > fashionable dress < /a > show and advertising film are continuously displayed on the big screen of the store, creating a luxurious atmosphere for the backstage of the Dior Dior boutique.

The tone of the make-up is closely following the latest trend, and each fragrance has its own beautiful classic elements: "Miss Dior miss Dior" - its classic bow tie and thousand birds grid complement each other, "J adore true me" - shining gold and Dior Dior limited edition collection of fragrance.

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< p > 4, what exclusive services and products will there be in this boutique? < /p >

< p > customers can enjoy the beauty experience brought by Dior Dior professional make-up artist here, realize the makeup of the show, and get the exclusive skin beauty suggestion shared by Dior Dior skin care experts.

In addition, all the makeup designs, the global makeup series and the main products together with a full range of fragrances are on sale here.

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< p > the whole series of "Dior Dior limited edition collection fragrance" created by Dior Dior chief flavour Fran OIS OIS Demachy will also present 12 unique fragrances exclusively in the boutique of Shanghai, China.

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< p > 5, will this new business model be fully expanded? < /p >

< p > this different past boutique model is a very important attempt for Dior Dior. It will open up a new era of exclusive boutique of Dior Dior perfume and cosmetics, so there is no doubt that similar scale boutiques will appear in the future.

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