Interview With Wang Junling, General Manager Of Fu Yi Group'S Domestic Trade Center

< p > recently, in the topic of sina micro-blog, a topic is gradually becoming more and more lively -- "the fourth generation sewing machine".

People outside the industry are not aware of this, but many people in the industry are surprised that the industry is changing. As the pioneer of the "fourth generation sewing machine", Fu Yi group has also become the focus of the industry's public opinion. Many garment manufacturers are asking questions in the topic.

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< p > it is understood that the fourth generation sewing machine is a sharp weapon. In short, it has at least three advantages to garment enterprises: first, it can design and produce some styles and traces that others can not copy in a short time; secondly, reduce the flow and scarcity of skilled lathe workers, and make a sudden impact on orders; thirdly, it can react more quickly to the sewing process.

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Li Jinning, chairman of Fu Yi, summed up the actual effect in one sentence: "a skilled worker used to operate a sewing machine for only one job. Now a general worker can operate a fourth generation sewing machine for several jobs or even dozens of pieces of work."

As for "changing the sky", Li Jinning replied with a witty reply: "I don't deserve to be changed. That is to say, we have to engage in a technological revolution in the sewing industry."

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Taking advantage of the great opening of CISMA2013, and with many curiosity about the fourth generation sewing machines, Ms. Wang Junling, general manager of the trade center of Fu Yi group, invited us to tell us about those things about Fu Yi and the fourth generation sewing machines.

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< p > < strong > Product Innovation: end the "one person one machine" mode < /strong > /p >

< p > CISMA2013, the theme of Fu Yi's exhibition is "the revolutionary impetus of Fu Yi template sewing system to the sewing industry". About half of the exhibition stands exhibit automatic template sewing machines. The sewing machine is known as the innovation and pioneer of the fourth generation sewing machine, and the mode of "one person, one machine" in the sewing industry has been completely terminated.

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< p > reporter: what is the meaning of this year's theme of the exhibition? Where are the innovations? < /p >

< p > Wang Junling: China is a big country in garment manufacture. From the point of view of equipment, technology and technology, sewing is the key. Sewing plays a decisive role in personnel, equipment, site, cost, quality and reaction speed.

From the current development of sewing, it is inseparable from the traditional sewing of "one person, one machine", and the full automatic template sewing system has fundamentally changed the "one person, one machine" mode, and then developed into "one person, multi machine, multi head", so as to cater for the urgent needs of the current industry, and solve the six development bottlenecks faced by garment enterprises, namely, recruitment difficulty, expensive employment, aging of operation mode, low production efficiency, long training period of technical workers, and high differentiation of product quality.

This is a revolutionary pioneering work in the sewing industry! < /p >

< p > throughout the development of sewing machine, its products have experienced four generations: the emergence of the first generation sewing machine is the arm type sewing machine driven by hand or pedal; the second generation sewing machine includes ordinary sewing machine, computer sewing machine and computer long arm machine, mainly with two kinds of belt drive and direct drive; the third generation sewing machine is made of arm type computer sewing machine mainly driven by sewing frame, such as computer pattern machine, simple CNC modified long arm machine and so on.

The overall characteristics of the first three generations of sewing machines are mainly arms.

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The fourth generation sewing machine developed by Fu Yi, less than P, is characterized by bridge, multi head, CNC, opto electro mechanical integration and intelligent control. Its products include automatic computerized template sewing machine, CNC CNC sewing machine, etc.

Fu Yi's fourth generation sewing machine opened a new round of upgrading of sewing machine industry, which has epoch-making significance.

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P: reporter: what is the background and driving force of Fu Yi research and development of automatic template sewing machine? < /p >

< p > Wang Junling: it should be said that 3/4 of the clothing business owners now share the same feeling: recruiting skilled sewing workers is very difficult, or the boss is working for the workers. The bosses are worried and helpless.

In the face of this abnormal situation, Fu Yi wants to solve this problem with advanced technology and equipment to meet the needs of garment enterprises and fill the gaps in sewing equipment market.

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Less than P, the accelerated emergence of Fu Yi automatic template sewing machine is also due to the application and popularization of garment technology template sewing technology in garment production line in recent years.

Garment technology template sewn technology should be introduced from Japan to the Chinese Guangdong generation in the 90s of last century. However, due to the high training cost and the strength of our labor force at that time, it has not been popularized.

In recent years, with the increase of labor shortage and labor cost, and the requirement of enterprises for product quality, the demand for template technology and equipment has increased significantly.

The existing sewing machines are arm type, "one person one machine" mode, it should be said that fundamentally can not solve the labor shortage situation.

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< p > under the background of such industry, Fu Yi combines many years of experience in sewing industry and its advantages in mechatronics, and established the "Fu Yi template sewing technology research center". After two years of research and development, and many garment enterprises actively participated in the experiment, the first stage product trial production and mass production were successfully completed.

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"P >!! --EndFragment--!" Fu Yi fully automatic template sewing system has been well received. It was awarded the "utility model patent certificate" issued by the State Intellectual Property Office in August 7th this year. It was also identified as the leading international level by the scientific and technological achievements appraisal committee organized by the science and Technology Commission, and was awarded the first prize of excellent new products in 2013 by CISMA.

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< p > reporter: what are the expectations of Fu Yi for this year's CISMA exhibition? What effect do you hope to achieve? < /p >

< p > Wang Junling: Fu Yi has great hopes for this year's CISMA exhibition.

The theme of CISMA in 2013 was "quality, efficiency and intelligence".

Fu Yi fully automated template sewing system is consistent with the purpose of the CISMA exhibition.

First, the quality of our products is excellent. Second, with the full automatic template sewing system, the production efficiency of garment enterprises can be increased by more than 30%. Third, our product is a highly intelligent device integrating computer, software, machinery, electric control and laser.

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< p > we hope that through the 2013 CISMA exhibition, we will achieve three effects: 1, popularize Fu Yi Xin products, announce the birth of the fourth generation sewing machine, and let the rich products developed by Fu Yi develop the blank of the domestic market.

2, it is also our pleasure to use Fu Yi's machine to solve the six major problems of our customers.

3, take orders, break through the sales volume of past exhibitions.

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< p > < strong > development concept: create value for customers, < /strong > /p >

Less than P, Fu Yi's product line is very long and has strong anti risk ability.

Although the downstream industry has encountered many difficulties, Fu Yi's products have always grasped their own market because of their high quality and high technology content.

It is the basic concept of Fu Yi to do well in basic skills and not rush for quick success and instant benefit.

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< p > reporter: there are two modes for enterprises to adapt to the market: one is to follow the market, what to market and what I want to produce; the other is to run the market and what market I want to produce.

What kind of /p is Fu Yi?

< p > Wang Junling: for Fu Yi, our embroidery machine is running with the market. What we need for the market is what we produce. Our automatic template sewing machine is leading the market to the market, but not before, we will create it.

Fu Yi's development philosophy is to help customers create value.

It is the success of Fu Yi that customers can make money with rich equipment. Therefore, we posted the slogan of "users say good is good" in the production workshop.

The call of the market and the needs of our customers are the direction of our development and the source of our new products.

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< p > reporter: as equipment manufacturers, how can we update the equipment to keep up with the user's product adjustment? In addition to accumulating data on the production process, will we also collect the trend information on the terminal consumer market? < /p >

< p > Wang Junling: as a garment and home textile equipment manufacturer, Fu Yi participates in more than 30 domestic and international exhibitions every year. Sewing equipment and textile machinery exhibition occupy 2/3. The purpose of the exhibition is not only to show the latest products and technology to customers, but also to exchange and learn from peers.

In addition, in the past two years, Fu Yi has also focused on participating in exhibitions of some of our end customer products, such as Beijing Clothing Fair, Guangzhou dress Festival, Shenzhen trade fair, Shanghai home textile exhibition, etc., so we must strive to keep pace with market demand and understand the trend and trend of the terminal consumer market.

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< p > I often say that in the industry chain of garment industry, we are also the envoys to create beauty, so we should know more about beauty.

For example, embroidery technology is now an essential part of clothing and apparel. As the garment industry has shifted from mass production to small batch, refined and even single piece production needs, our embroidery machine has to change the direction of R & D and production of the garment industry. From the previous multi head embroidery, it has been pformed into a multi functional special embroidery with fewer heads and multi functions to meet the market demand of fine production.

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< p > reporter: Fu Yi has five major business segments. Is it a choice of "big and full" or "precise and dedicated" in the development path? < /p >

< p > < --EndFragment-- > Wang Junling: strategically, we hope to make "big and complete" so that customers can enjoy one-stop service when they enter the door.

This first is based on our comprehensive technical support: rich and happy is a combination of computer, software, machinery, electronic control, and laser five in one. It can provide a complete solution for users.

Secondly, we have five kinds of products such as embroidery equipment, quilting equipment, CAD software, CAM hardware, laser equipment and sewing equipment, which can meet the customers' needs omni-directional.

Tactically, we uphold the concept of "precise and dedicated". For every specific product, Fu Yi has a dedicated R & D team, each of which has a designated research team.

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< p > reporter: what is the development focus of Fu Yi in the past two years? What other directions do we have in the future? < /p >

< p > Wang Junling: < a href= "http://www.91se91.com/news/index_c.asp" > dress < /a >, home textile industry automation full set of equipment is the development direction of Fu Yi.

We are not making a single machine on one hand, but linking up the related and adjacent technologies.

For example, Fu Yi fully automatic template sewing system consists of three subsystems: one is the CAD template software for Fu Yi clothing, the other is the Fu Yi template dedicated laser cutting machine, and the three is the full automatic template sewing machine of three.

In the past two years, our work will focus on the continuous improvement and improvement of the automatic template sewing system. The research and development direction will also be divided into three stages: the first stage of not turning the head, the plane of the stitch plate, the second stage of the head rotation and the plane of the stitch plate, and the three-dimensional sewing machine to achieve the complete bionic control of the sewing robot, which is the third stage.

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< p > < strong > industry pattern: high-end manufacturing, China < /strong > /p >

< p > the independent brand of Chinese sewing machinery is competing with the mainstream foreign enterprises at the same level. Not only the chance of winning the conventional products in competition has increased year by year, but also the special products have gradually won the first prize in the competition.

The adjustment of domestic sewing machine industry has entered a new height, and more and more domestic equipment is advancing towards the high end.

Fu Yi has taken the lead in the high-end manufacturing, and has also encountered the challenge of "thief" in the industry.

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< p > reporter: Fu Yi takes part in quite a few exhibitions every year. What is your first impression of the sewing machine industry this year? < /p >

< p > Wang Junling: this year, Fu Yi has participated in many clothing and equipment exhibitions such as Shanghai, Guangzhou, Shenzhen, Qingdao, Zhengzhou and so on. The general feeling can be summarized in two words: "gloomy".

Clothing enterprises are not very interested in the original technology and equipment, and look forward to the advent of new technology, new technology and new equipment, so as to get rid of the dilemma of recruitment and expensive employment.

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< p > reporter: what is your most impressive impression in this year's a href= "http://www.91se91.com/news/index_c.asp" sewing machine industry < /a >? < /p >

< p > Wang Junling: the merger and consolidation of sewing machine industry is accelerating. This is the biggest change that I have observed.

For example, this year, Shang Shenbei bought PFAFF, a German sewing machine giant, which caused a strong shock in his colleagues.

I am also very concerned about this. It reflects the development trend of the global sewing machine industry. The overseas sewing machine industry is unable to develop because of the small number of customers, the high cost of developing new products, and the decline of international shares, and the future will only shrink. However, the domestic sewing machine industry has accumulated a lot, and the enterprise has accumulated technology, experience and talents, and the market has huge space. The trend of high-end development of sewing machine industry will be in China! /p

< p > reporter: Recently, some people are selling fake and shoddy products in the name and name of illegal use of Richpeace and Ying Ruiheng (Richforever). What's the impact on Fu Yi? How will Fu Yi deal with it? < /p >

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< p > Wang Junling: Fu Yi brand has gone through 20 years of history. It can be said that the brand value has increased year by year, with great influence and high gold content, especially the trust of customers to this old brand is very high.

Therefore, some enterprises or individuals, because of the interests of the drive, counterfeit Fu Yi company in the name of the sale of a number of miscellaneous products to deceive consumers, in order to obtain high profits.

This kind of behavior is extremely bad for Fu Yi and seriously destroys Fu Yi's brand image and normal market order. For this reason, Fu Yi will entrust a lawyer with a letter to inform him that Fu Yi will take legal measures to safeguard his legitimate rights and interests for infringing acts which still do not stop.

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< p > reporter: for those infringers, what are the essence of Fu Yi that others can't imitate? < /p >

< p > Wang Junling: Fu Yi's positioning is a R & D manufacturing enterprise. Our core competitiveness lies in the development, production and sales of computers, software, machinery, electronic control, laser and many other fields.

Others imitate us, we can only imitate parts, we have comprehensive comprehensive technical ability, which can not be imitated, so we are not worried about imitation.

Nowadays, there are too many people who just take the business that they are engaged in as a business, just earn money in front of them. But for many years, with the steady development of Fu Yi, a principle we have always adhered to is to firmly refuse to do things that are unfavourable to the industry.

Therefore, Fu Yi's attitude towards the industry and customers is also impossible for others to imitate.

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< p > < strong > brand 20th anniversary: daily life value < /strong > /p >

< p > from 1993, "Fu Yi" brand was registered in China, and the "Fu Yi" brand was born just 20th anniversary this year.

In the past 20 years, China is in a period of rapid pformation. Many private enterprises have failed to resist the temptation. "Transformation" has finally turned into a "diversion" and even gradually disappeared.

But for 20 years, Fu Yi always adhered to standardized management and persisted in the main business of the entity.

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< p > reporter: how can Fu Yi summarize his development in the past 20 years? < /p >

< p > Wang Junling: when the "Fu Yi" brand was founded, there were very few people studying computers. Most of the graduates who studied computer and automation were assigned to military enterprises, and the textile and garment industry lacked talents in this field.

However, textile and clothing industry is a basic industry and livelihood industry, and has broad prospects for development. Therefore, the company created Mr. Li Jinning invested in the industry at that time. The development goal he made for Fu Yi was to realize the "three aspects" of the garment industry: designing computerization, production automation and management informatization.

This is the original intention of Fu Yi's pioneering work. It is also our aim and historical mission! < /p >

< p > reporter: what is the development vision of Fu Yi? Have you ever thought of being a centenary enterprise? < /p >

< p > Wang Junling: we hope to help the garment industry achieve four 1%: 1% increase in quality, 1% in profits, 1% in cost and 1% in energy consumption.

To tell the truth, we did not particularly think about being a centenary enterprise. We only hope that Fu Yi will live a very healthy life in a day and do something useful to the society.

If it is worth living, it is not long to live; if it is not worth living, it is useless to live, and it will also bring burdens to society.

People are like that, so do businesses.

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< p > reporter: you once said: "when the enterprise has developed to a certain extent, it should push the industry forward."

Fu Yi supports and sponsors many industry activities every year. In addition to brand promotion, is it more of a sense of responsibility? < /p >

< p > Wang Junling: without the prosperity of the big industry, we can not talk about the steady development of enterprises. Enterprises should do some social responsibility within the scope of their capability. We should have the responsibility and obligation to create a benign environment and atmosphere for the industry to take the market and use it in the market.

When the enterprise develops to a certain height, it should push the industry forward.

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< p > reporter: is there a Chinese dream that Fu Yi is based on the global market? < /p >

< p > > a href= "http://www.91se91.com/pioneer/" > Wang Junling < /a >: Fu Yi's "China dream" is the implication of our trademark Richpeace: "peace" is the eternal theme of mankind. "Prosperity" is the common goal pursued by mankind. Fu Yi group works together with our customers, shareholders and employees for the common goal of mankind, namely "peace" (peace) and "rich" (rich), to jointly develop and create a better future (Richpeace).

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