The Main Business Of The Pathfinder Continues To Be Weak And The Main Business Is Not Deep Tillage.

According to the world clothing shoes and hats net, outdoor products are the first stock.

In the past few years, a series of mergers and acquisitions have been carried out, and new business structures have been set up, and three major business groups, outdoor products, travel services and big sports, have been set up.

However, so far, these actions have not contributed too much to the Pathfinder.

Pathfinder 2017 semi annual report shows that operating revenue grew by 17.48% over the same period, while net profit fell by 16.3% during the same period.

The main reason is that the outdoor goods sector, which contributes most to the company's profits, is affected by the market environment factors such as the overall retail consumption downturn and the sustained competition in the industry. The decrease in operating income has resulted in a decline in net profit over the same period last year.

In this regard, the industry pointed out that the expansion of Pathfinder business is behind the fact that net profit slipped.

The layout of travel services and sports plates cost a great deal of resources for Pathfinder.

The current situation of Pathfinder reflects the industry.

After the dividend period, it faces all kinds of practical problems of strategic pformation and re shuffling of the industry.

The growth of sideline overdraft net profit industry is slowing down. Seeking pformation is the choice of many enterprises including Pathfinder. In 2015, it was known as the first year of the pformation of Pathfinder.

Pathfinder clearly stated that the strategic layout of outdoor ecological community construction, outdoor products, travel service and big sports three major business groups should be clearly coordinated.

The outdoor business group is the cornerstone business of the company. The travel business group is mainly used as the entrance of group user traffic. The sports business group is mainly based on the operation and investment business of ski resorts, and is the future emerging business segment of the group.

The name of the company was also changed from "Beijing Toread Outdoor Products Co" to "Pathfinder holding group Limited by Share Ltd".

Insiders pointed out that

Business development, intensified brand competition, and slow growth of domestic outdoor industry in the short term will lead to a period of pformation and adjustment. The renaming of Pathfinder is also intended to weaken the main business of outdoor products and pave the way for pformation.

Since 2015, the performance of Pathfinder has not been smooth.

According to the 2015 earnings report, the travel business group achieved 2 billion 4 million yuan in operating income because of its beauty and easy access to the world, but at the same time, it resulted in a total loss of about 23 million yuan net profit for the Pathfinder.

Travel service business income is lower than the same period last year, Pathfinder said it mainly reduced the business scale of traditional travel product services with poor profitability.

Faced with a decline in overall profits, Pathfinder said that it was mainly affected by the company's degrading inventory, which led to a reduction in sales discounts, increased investment in user service functions, upgrading and pformation of travel service business, initial establishment of sports business and provision for impairment of assets.

Analysis of the industry, for the current situation, outdoor products are still the cornerstone of the Pathfinder business, but also the main source of profits.

The tourism service sector only contributes to income and net profit continues to lose money. The sports sector is still in its infancy and has failed to bring profits.

It will take some time for the future Pathfinder to succeed in pition and achieve high profit growth.

Main business continued weak

Recently, the semi annual report released by the Pathfinder showed that operating income was 1 billion 278 million yuan, an increase of 17.48% over the same period last year. Net profit was 79 million yuan, down 16.3% from the same period last year.

Among them, the sales of outdoor products sector was low, and the main business revenue was 543 million yuan, down 19.83% from the same period last year.

For profit declines, the Pathfinder said that the outdoor goods sector, which contributed most to the company's profits, was affected by market environment factors such as continued competition in the industry and low retail consumption. The decrease in operating income resulted in a decrease in net profit over the same period last year.

In addition, during the reporting period, the Pathfinder launched brand promotion activities, strengthened brand investment, coupled with related rigid costs, resulting in a decline in net profit.

In fact, this is not the first time that the Pathfinder has lost profits. As the first share of domestic outdoor products, the Pathfinder has been listed since 2009, and has been the biggest beneficiary of the development of the industry, and its performance has always maintained rapid growth before 2014.

It is reported that the average net profit growth of the Pathfinder in the past 2009-2013 years is more than 55%.

However, the net profit of Pathfinder increased by 18.28% in 2014, far below the previous average level.

According to the 2015 earnings report, the net profit of pathfinder was 263 million yuan, down 10.5% from the same period last year.

This is the first time that the company has fallen in profits since it was launched in 2009.

Among them, the travel business group achieved operating income of 2 billion 4 million yuan, net profit loss of 23 million yuan.

Travel business group net profit loss, but become an important source of Pathfinder business income, more than the main business of traditional outdoor supplies plate.

In the 2016 fiscal year, net profit was 166 million yuan, down 37.13% from the same period last year.

Revenue net profit decreased, performance continued to decline.

So far, the series of measures for Pathfinder pformation has not been rewarded with corresponding profits.

Pathfinder also said in the 2016 earnings report and the 2017 semi annual performance notice that the group's business focus returned to the main business of outdoor products, and increased investment in funds and manpower, focusing on the development and deepening of outdoor multi brand business.

In addition, Sheng Faqiang, the founder of the Pathfinder and chairman of the group, has publicly stated that the main business of the explorers in the past one or two years has declined. In 2017, the pace of strategic development will be adjusted and the main business of outdoor products will be focused on.

Industry analysts pointed out that the previous pformation of the pathfinder was too diversified, and dispersed the energy and financial resources of the enterprises.

Main business is not deep tillage

The development of rashly pformation, its brand image has not solidified, too much ambition has no strong brand influence and strength support, it is easy to cause pformation and development difficulties.

At the same time, it is easy to disconnect the speed and quality, and then affect the brand development.

The future is a market driven by consumer demand. Pathfinder should closely follow the market, seize the psychology of consumers, meet the needs of consumers, and seek the development of enterprises.

Clothing and footwear expert Ma Gang pointed out that before that, the Pathfinder has always appeared in the outdoor products industry. Since 2015, a large number of famous sports brands such as Lining and Anta have entered the field of outdoor products. The market competition is becoming increasingly fierce. The pformation and upgrading of Pathfinder is an inevitable choice to maintain performance development.

Generally speaking, pformation requires a long period of growth, and it is hard to make a difference in the short term. For the Pathfinder, the road of pformation is still looking at the situation while walking. There is still a long time for us to explore in the future.

Putting the focus of business back to the original main business outdoor products sector is to give confidence to the outside world, indicating that the Pathfinder did not lose the development of the main industry in the process of seeking pformation.

All along, Pathfinder has focused on the high-end products of the production profession, and the brand development can be achieved by extending the product line in the future.

More interesting reports, please pay attention to the world clothing shoes and hats net.