Seven Wolves Buy Carle Lagrange China's Right To Operate

In e-commerce and international

The two sides of the giants are under attack.

After more than ten years of rapid development, the brand wolves began to compete with others.

Brands seek breakthrough like that.

Recently, seven wolves have had new moves in investment.

According to the world clothing shoes and hats net, yesterday, seven wolves disclosed the investment Karl Lagerfeld project announcement.

The announcement indicated that Fujian seven wolves industrial Limited by Share Ltd (equity Code: 002029) intends to invest 240 million 300 thousand yuan in value equivalent to US dollars through a wholly owned subsidiary of Hongkong, and invest 80.1% of Karl Lagerfeld Greater China Holdings Limited (hereinafter referred to as "Target Corp") and the corresponding shareholder loans. After the completion of the pfer of the equity pfer, it will share with the other shareholders of Target Corp the shareholding ratio of 100 million yuan or equivalent value of the US dollar for the domestic operation main body of the Target Corp company (Shanghai) commerce and Trade Co., Ltd., corresponding to the company's increase of 80 million 100 thousand yuan or equivalent value.

The two total investment is RMB 320 million 400 thousand yuan or equivalent US dollar.

The foreign investment does not constitute a related paction and does not constitute a major asset reorganization.

According to statistics, Target Corp has the right to permanent use of trademarks of the international light luxury brand KARL LAGERFELD in China (including Hong Kong, Macao and Taiwan) and Singapore, including a series of core rights such as design, production, distribution and so on.

The licensing categories include clothing, accessories (excluding fashion jewelry), shoes, home appliances, and any fashion products.

KARL LAGERFELD (Karl Lage Fei) is a light luxury brand originates from Paris, France. The creative design of all products is managed and controlled by Karl Lagerfeld, the most influential and authoritative designer in the world.

Karl Lagerfeld is still the leading designer of the internationally renowned luxury brands Chanel and Fendi. It is regarded as a master figure in the global fashion industry (nicknamed "Lord of Buddha").

According to the seven wolves, with the increase of per capita disposable income and the upgrading of consumption, consumers want to display their individuality and express their identity and taste through differentiated products.

As one of the strongest IP in fashion industry, KARL LAGERFELD has a complete product line and good brand scalability. It has a sophisticated retail management system and experienced operation team in China.

After the completion of this paction, Target Corp will incorporate the seven wolves' consolidated statements.

The seven wolves will combine the operation experience of garment industry to improve the efficiency of KARL LAGERFELD stores and develop the KARL LAGERFELD brand authorization plan, trying to achieve a good growth in sales scale and profit.

Seven wolves independent directors said that the seven wolves used their own funds to invest in the Karl Lagerfeld project, which is in line with the long-term strategic development direction of the company's "seven wolves fashion group". It is conducive to improving and replenishing the brand portfolio of the company, expanding the target consumer groups, providing more diversified and personalized products and services for the broad masses of consumers, creating a multi brand fashion layout, enhancing the brand image and status of the company, and consolidating the comprehensive competitiveness, which is of great significance for the future development of the company.

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