Exclusive Interview With D1, Zou Yuanming, CEO

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< p > reporter: Nowadays, everyone is not doing the open platform. Why? < a href= "http://www.91se91.com/news/index_c.asp" > D1 superior "/a", and from self to open?

< p > Zou Yuanming: there are two main reasons.

First, my current business model requires me to open up. In the past two or three years, I have been working hard to build a private brand self catering platform. Unlike other apparel platforms, we have set up pages and catalogues according to the costumes and styles of clothing. The average number of purchases per order is about 2.5 pieces. We have a brand called "Xiao Chai house", which is the best in matching and brand style, and some fans buy 8~10 pieces in a single order.

But this pattern needs continuous new matching and new style, and a company can not play with matches, so we want to play with hundreds of thousands of quality merchants.

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< p > second reason is that we have the conditions to do so. The website has an average daily PV of over 1 million, with a daily average of UV20 million. It has both the experience of making brand and the experience of operating open platform.

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Reporter: I remember this is your third pformation. In the 2003~2009 year, you did a comprehensive self purchase shopping platform. In 2009, you adjusted it to a beauty clothing shopping mall. In 2012, you only acted as a self-employed brand. Now it turns into an open platform again. Is it because every step is hard to walk? < /p > p

< p > > a href= "http://www.91se91.com/pioneer/" > Zou Yuanming < /a >: we have seen many fallen colleagues in the past ten years, and every step of adjustment has made us survive in the changeable environment.

Last year we had a daily average of 3000 orders, the highest time more than 10000 single, if we are not open now, in the open for the mainstream, the order will gradually reduce, and finally will be marginalized, even if the small business is still doing well, but in the next 35 years will be squeezed out by the big platform.

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< p > reporter: This is not an easy road. Mcglaughlin has tried your current route and failed.

Besides, there are also big open platforms such as Jingdong, Dangdang and Suning.

What are you going to do? < /p >

< p > Zou Yuanming: there is a businessman who sells scarves and we say that shop No. 1 is so famous that only a few scarves are sold every month. How much can you sell?

We said, do you know that WAL-MART still sells books? But it's sold in a small bookstore.

So big platforms can't eat all markets.

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< p > and the big platform has big platform problem. For consumers, it is difficult to make choices from countless similar products. Consumers seldom have the patience to turn over five pages in category pages.

For merchants, our own brand has also been in other large platforms in the past. The biggest lesson is that they have higher requirements for our reserves, but ignore our lives.

I remember joining a group buying platform last year. They said you had less than 2000 stocks and you wouldn't take part in it.

As a result, we only had more than 800 stocks, and then we made 1500.

You are surprised at the number of group purchases, only more than 200.

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< p >, therefore, other platforms are pursuing big sales, low cost, low profit margins, large inventories, and desperate competition among businesses. The final winner is the platform itself.

And we hope to create a platform that is easy and win-win, and will not drag merchants into stock traps.

First, a set of software that is used by technology itself will also be used by merchants in the future, which will provide merchants with tips on inventory turnover and preparation.

The two is to use the principle of investment promotion to ensure that consumers can choose satisfactory clothes according to their styles, materials, shapes and occasions, and they will not invest in large quantities, nor will they appear to be businessmen with too many styles.

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< p > D1 excellent net will be an open platform with a href= "http://www.91se91.com/news/index_c.asp" > dress matching < /a >. Now girls like to watch fashion magazines and enjoy the dressing of models, but there is no place to buy them, but we can teach people to dress and order directly.

If most customers can accept this model, the opening of D1 excellent network is a very good business.

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