Foreign Fast Fashion Clothing Brand Opens Shop In Shanghai

< p > in recent years, foreign investment is fast fashion > a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > shop in Shanghai. The brand names of Shanghai female white-collar workers are now two hands. On the eve of national day, Japan's fast fashion giant UNIQLO's largest flagship store opened in the core area of Huaihailu Road business district. The first day's sales boom made the media sigh that "the real shopping mall is still burning". It also made people quickly forget the two hundred Yongxin on the site and how lonely it was before the closure. < /p >
< p > traditional department stores, from the cosmetic counters on the first floor hall to the brand clothes (scattered or unauthorized) scattered on all levels, not only can't hold the "overhead" of the business tycoons, but also make the young people as the main force of consumption feel very boring (sometimes the waitress is more than the customers). What is more pessimistic is that nowadays the major business circles, business street and department stores are all "integration and transformation" as the "capability". However, from the present view, the innovation of "virtual reality combination" and "dot linkage" of traditional department stores such as sweep two-dimensional code has not been very good. < /p >
Less than P, the "magnificent turn" of the traditional department stores in recent years has been attributed to the quick attack of foreign capital and the reputation of the outside world for "transformation". The successful cases of "transformation" are scattered in various well-known business circles, involving foreign fast fashion brands such as ZARA, H&M, GAP, C&A, M&S, Muji, Mango and so on. Nanjing old the Bund road in the Hushang Road, the first Forever21 flagship store in East China, has been the "flagship store" of the British Admiralty Plaza (M&S) in Huaihailu Road. This kind of "transformation" has no exception to let business circles and department stores find a long lost popularity. The ability of higher foreign capital to pay the rent is also quite satisfactory to the market owners. According to statistics, seven foreign fast fashion brands have opened more than 768 stores in mainland China. < /p >
"P", whether it is "helpless" or "keen innovation", can these foreign fast fashion become the "savior" of the traditional department stores in China? Gradually, the traditional department stores will be pushed into a desperate situation. Is it just an electricity supplier? < /p >
In the past, consumers once regarded department stores as a textbook of life in P. Now, consumers want the department store to be a place of life, hoping to gather friends, shopping and leisure, hoping that department stores can achieve better standards in terms of functional format, spatial experience and service completeness. But at present, the department stores in China still pay more attention to the essence of "shopping mall" - "selling things". Department stores are misplaced with the demand of today's main consumers. Strong competition from the electricity supplier also makes department stores no longer become the main shopping channel for consumers. < /p >
< p > > a href= "http://www.91se91.com/news/index_c.asp" > fast fashion brand < /a > has the advantages of unique design and price friendly to the people, while a widely known foreign brand can quickly gather a large number of popularity, so that it has greater bargaining power in the game with the market owners. Many domestic cities are building shopping centers in large numbers, and some shopping malls owners have begun offering more preferential terms for fast fashion brands to reduce their vacancy rates, including extending the rent free period. This also shows that mall owners favor fast fashion brands instead of traditional department stores. < /p >
< p > on the one hand is the eternal pursuit of rent and profit for the market owners, and the other is the difficulty faced by traditional department stores themselves in the face of "transformation". While wandering and hesitating, many foreign fast fashion brands seize the opportunity to seize the opportunities in major cities in China. The traditional department stores immediately "disarmed", giving the golden lot to others while letting the "transformation" delay indefinitely. < /p >
< p > it is reported that there are 252 shops in the more than 50 cities of China, namely, the "a href=" http://www.91se91.com/news/index_c.asp "UNIQLO" /a, which is expected to expand at 80 to 100 stores annually. < /p >
< p > related links: fast fashion, Fast Fashion, also known as McFashion. The prefix is from McDonald's, which means that McDonald's is fast, and some people call it "high street fashion", that is, the fashion displayed in the most prosperous commercial street. The retail format of fast fashion apparel has the characteristics of "small quantity, multiple prices and parity". Its core value lies in "fast". Fast fashion from design to shelf can be completed in a few weeks, so that it can lead fashion and attract young consumers. < /p >