How Is AOKANG Advertising Claim Now?

"The path of my hometown, my footprints are strings, and you step by step, with the warmth of mother and son's hands."

The beautiful rainbow in the scenery is reflected in the scenery. When the Olympic Games are getting closer to us, the AOKANG music TV image featuring "Olympic Games and public welfare" is broadcast by the three famous CCTV broadcasting programs of CCTV, which has been popular for a while. "The rainbow is a beautiful rainbow" in the scenery. "AOKANG is a beautiful rainbow".

But surprisingly, entering the April, the "wind and rain" suddenly stopped, while the "AOKANG sued the advertising company CCTV broadcast advertising claims about 3000000 yuan" as the title of the article was recently published in some southern media, many websites have reproduced the news, because the cooperation with AOKANG has made itself the first time since becoming a defendant, this is the Beijing sun holy fire advertising company never thought of.

According to Zhang Jun, director of Beijing sun torch advertising company, Beijing sun holy fire advertising company is an advertising company with national first-class advertising qualification and wide influence in the industry. Its exclusive agent, CCTV's "famous music TV show" and "famous enterprise story broadcast", are widely used in the industry and high-end audiences because of their unique creative planning and high standard production, and become the platform for many large enterprise image innovation and dissemination.

AOKANG has long enjoyed the dissemination platform of famous music and TV broadcasting, and has expressed strong cooperation intentions with the sun flame company on many occasions.

In early May of last year, Wang Zhentao, chairman of AOKANG group, visited Beijing in person, and had a long spiritual conversation with the head of the company.

After seeing the creative plan of "rain and wind", Wang Zhentao said excitedly, "thank the sun fire company", "rain and wind" is the enrichment of AOKANG spirit, and also the enrichment of Olympic culture.

In May 30, 2007, AOKANG signed a contract with the "Sun Entertainment Company" from August 2007 to December and 2008 for the year's "famous enterprise music TV show".

In the following 3 months, the sun holy fire company has created an enterprise music TV image "rain and wind" for AOKANG.

About the film's shooting and premiere activities, there have been many media tracking reports, the response is huge.

In August 2, 2007, "the wind and rain" was broadcast in CCTV's "famous music and TV broadcasting".

According to the relevant sources, the production of "wind and rain" is huge in manpower, financial resources and intelligence. The entire shooting process used more than 500 Chinese and foreign staff. In the Lijiang, Hainan, Sanya and Beijing the Great Wall, 5 2000 square meters of studio were rented to build the streets of the five main streets. More than 300 sets of clothing were designed and equipped with more than 10000 items of props. During that time, the sun fire company invested about 2000000 yuan on its own.

A person in charge of the sun holy fire company said, "we should create quality products at any cost. This is our credit standard." the director of AOKANG brand planning center, who participated in the shooting production, paid tribute to the director of the brand planning center on the company's website.

However, in March 20th this year, AOKANG filed a lawsuit against the people's Court of Yongjia County of Zhejiang. It said that the AOKANG music TV image "rain and wind" was not broadcast according to the agreed time. For this reason, the company claimed a compensation of 3 million 147 thousand and 600 yuan.

As we all know, CCTV is the propaganda media of the party and the state, and has a special political mission and social responsibility.

In case of major festivals, major events or channel adjustment, programming and other unpredictable factors, CCTV advertising changes are normal. CCTV and advertising agency have signed and agreed on the above contents.

The reporter learned that before the signing of the contract, the sun holy fire company made an objective explanation to the AOKANG company on the broadcasting changes in 2008. The two sides reached a consensus through full exchange and made a clear agreement in the eighth contract: for example, due to major festivals, activities and CCTV channels, program adjustment and other reasons, the broadcast channel and time of the contract advertisements are based on CCTV's actual broadcast channels and time.

The reporter interviewed Han Yu, lawyer of Beijing times nine and law firm.

Han lawyer said that this is a clear contract dispute, the two sides should exercise their rights and fulfill their obligations in accordance with the terms stipulated in the contract, and the broadcast time is in line with the eighth contract.

According to Zhang Jun, director of the sun fire company, as early as January this year, AOKANG has proposed that due to tight funding, it is hoped that the company's image will be released on the next day by the famous music TV broadcasting company.

Because in May 30th of last year, AOKANG signed the 2008 annual advertising contract with the sun flame company, and the sun flame company declined many customers who wished to cooperate. For example, the promotion of AOKANG image to a single day release will surely cause significant economic losses to the sun fire company.

Zhang said, according to the contract, AOKANG should have paid the second quarter release fee before February 1st of this year. But AOKANG did not pay the advertising fee for the second quarter without any reason, and suddenly sent a letter to the sun holy fire company in March 20th to cancel the advertising contract.

For AOKANG's lawsuit, Zhu Sun, a permanent consultant of the sun fire company, said that the company would never give up on such a breach of contract, but at the same time, it had no reason to stir up trouble.

But AOKANG's payment of the broadcast money and unilaterally terminating the agency's issuance of the contract has constituted a fundamental breach and caused great economic losses and serious social impact to the company.

To this end, the sun holy fire company has filed a lawsuit against the Chaoyang District people's Court of Beijing, demanding that AOKANG bear the responsibility for breach of contract and compensate the sun fire company for all the losses arising therefrom.

At present, this case is being accepted.