The Fifth China Women'S Shoes City International Procurement Festival Highlights.

In September 28th, the China Light Industry Federation, the Sichuan Provincial People's government and the China Leather Association jointly hosted the 2010 China.

Relying on the advantages of the international exhibition platform, Chengdu Wuhou District actively expands the international and domestic market of Chengdu women's shoes and vigorously introduces the international market.

After 5 years of operation, the international sourcing festival of China's women's shoes capital has become a well-known international and domestic professional exhibition. It has become the window to show the latest trend of Chinese women's shoes. Many local shoe companies have regarded the annual exhibition as an effective way to expand the international and domestic footwear market.

As a result, Chengdu shoe enterprises will launch a high-end dialogue with internationally renowned women's shoe brands and step up to high-end industries.

As the "preheating big play" of this procurement Festival, the fourth "Ai min Er Cup" international young women's shoes designer competition was also unveiled. More than 20 top designers at home and abroad have signed up for the design profession. Their arrival will add a touch of color to the development of this event.

"This will be a feast for fashion and cultural exchange, so that we can stand at the forefront of the world and grasp the latest trend and direction of women's shoes design."

The head of the China Women's shoes capital international procurement organizing committee said that the large scale and high specification of the designer contest will further enhance the creative ideas and design standards of Chinese new generation designers, provide an exchange and cooperation platform for the famous designers of shoes industry at home and abroad and Shoes Companies of Chinese women's shoes, and lay a foundation for the further development of industrial tourism in China's women's shoes cities.

The competition also invited well-known shoe makers in Malaysia and Hongkong, China. They will bring their own favorite works to study and exchange.

At the same time, in order to create the high-end platform image of the Chinese women's shoes city, the Organizing Committee of the international procurement festival will hold a fashion show called "SHEME& Italian brand" in the hall of recommendation in Wuhou Temple on September 28th evening.

The fashion festival, which is jointly held by China and Chengdu, will reflect the internationalization, branding and specialization of the international sourcing festival of women's shoes city. It will strengthen the exchanges and cooperation between the women's shoes and the international footwear industry.

"This fashion feast is not only a feedback to consumers, but also a better display of SHEME products and high-end products, which is more conducive to building the high-end platform image of China's women's shoes city."

Chengdu shoe factory official revealed that this is not only a shoe show, but also a fashion feast with the best combination of the world's top luxury goods and China's millennial culture.

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The fashion show will have a large dance performance, including 3000 years of martial arts culture, "dream of the Marquis" and "Rome soldiers array" large armor dance.

The party also invited 30 international and domestic professional models to show the different styles of shoes through Qipao, life dress and evening wear.

It is also known that during the procurement Festival, the international trade service center of China's women's shoes capital will also be put into use. It will provide convenience for Chengdu shoe enterprises to enter the international and domestic mainstream footwear market.

Women's shoes open the new era of "industrial tourism"

China Women's shoes capital international procurement organizing committee, responsible person said that during the procurement Festival, the Chinese women's shoes will push the "pre shop and factory" industrial tourism development mode, when it will form a tourism platform, which is a "factory" platform, which is based on the Chinese women's shoes city's Wuhou direct shoe city as the "shop" and the shoe factory of the shoe factory in the park, will make the "Chinese women's shoes city" become the brand endorsement of Chinese women's shoes and even the world's women's shoes.

The AAA class tourist attraction, which is being built in China's women's shoes capital, covers an area of about 160 mu. It is composed of four major parts, namely, Wuhou direct shoe city, shoe culture scenic spot, shoes culture park and footwear production experience zone.

In March this year, the footwear company of Western Sichuan invested more than 500 million yuan to officially launch the project pformation. It will connect Chengdu's shoes exhibition area, shoes culture observation zone, leather culture exhibition area, catering and leisure area, factory production experience zone and shoes culture park, and then become a national AAA tourist attraction featuring "industrial tourism".

"According to the" national tourist attractions quality rating standard ", we build a scenic spot with functional facilities, and improve the tourist center, ecological parking lots and three-star tourist toilets. The tourist center will set up functional areas such as tourist service area, tourist rest area, movie and TV playing room, special people's service area, medical clinic, police room, etc., and specially set up a three-star tourist toilet with barrier free access and barrier free toilets, creating a quasi four star Traders Hotel.

According to the introduction, the theme park of shoes culture is located on the southwest side of the core area of women's shoes. It covers an area of more than 60 mu, and the green area will reach 80%. The famous brand enterprises in Chengdu shoe enterprises will be displayed through the theme sculpture. The footprints in the Park will also specially replicate the footprints left by the 2009 International Ladies' shoes.

In order to let tourists fully understand the "Chengdu made" footwear production technology, the scenic area has also opened the "footwear production craft sightseeing corridor", visitors can enjoy the whole process of women's shoes manufacturing.

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Guide shoe enterprises to enter the high-end industry

A few days ago, the Chengdu Italy famous brand sales center held the first trend conference before the opening of women's shoes capital. It presented a fashionable and luxurious visual feast for the guests. The brands on display are the first Chinese high-end brands in Italy.

"We use the" flagship flagship store "and the" direct sales center "mode of operation, to eliminate the complicated intermediate procurement and agency links, uphold the" 100% Italy manufacturing, high quality, low price "three principles, once high Italy design, Italy made Italy brand shoes into ordinary people's homes.

The relevant person in charge of Chengdu Yi Shang Ming direct sales center said that the creation of the center will make consumers feel the fashion of Italy in "zero time lag and zero distance", and facilitate the Italy brand women's shoes to develop the Chinese market better and faster.

Chengdu Yi Shang Ming direct sale center is located in women's shoes city, because Chengdu Wuhou District set up a platform for women's shoes display, R & D and trade, which is also the result of the continuous promotion of the international purchasing section of China's women's shoes city.

Since the strategic objective of building "business highlands and livable Marquis" has been established by the Wuhou District and district governments in Chengdu, the package plan for taking the high-end route around women's shoes industry has also surfaced. As an important stage for displaying women's shoes, the international procurement section of the Chinese women's shoes capital has a new historical mission.

Through the procurement Festival, Wuhou District, Chengdu will focus on introducing internationally renowned and domestic shoe brands, large trading companies, first-class R & D design institutes and high-end talents to further improve the footwear industry's trade, R & D, talent, information and raw materials and other industrial chains.

Insiders pointed out that through negotiation, investment promotion, promotion, image enhancement and other means, Chengdu Wuhou District will revitalize domestic and foreign two markets and two kinds of resources, comprehensively promote the leap forward development of Chengdu footwear industry, and then realize the rapid upgrading and upgrading of Chengdu footwear industry.