Light Luxury To The Department Store "Throwing The Ball" Three Light Luxury Brands First Show Nanjing

At present, most of the brands have been identified, and light luxury will become the main theme.

Jiangning Tong Xi Lai Du is preparing for the opening ceremony. The relevant responsible person said that the light luxury brand is on the rise, and the business position of the complex will be adjusted accordingly.

In Xinjiekou business district, "light luxury" has also frequently thrown Hydrangea to new department stores.

Top three luxury brands in Nanjing

Last weekend, light luxury brands PourLaVictoire, KelsiDaggerBrooklyn and ROVIMOSS jointly staged the first show in mainland China in Nanjing.

Like many of the rising designer brands, PourLaVictoire's popularity is closely related to fans' word of mouth.

Since August 2013, Hollywood star Cammeron Diaz has been the design director, and Selena Gomez and Lindsay Lohan have been photographed in KelsiDaggerBrooklyn, and soon became famous in the United States.

Reporters learned that the price range of these three light luxury brands is: handbags ranging from 1000 yuan to 6000 yuan, and shoes ranging from 900 yuan to 6000 yuan.

"It can guarantee a certain degree of quality and quality, but the price is relative to the people."

One industry insider said this is the charm of light luxury.

In the fourth quarter of 2013, the focus of light luxury goods is quite obvious.

In addition to COACH, EmporioArmani, MichaelKors and other familiar brands, Zilli, JohnLobb, LvankaTrump and so on have been in the big cities.

"The common feature of these brands is that they possess the lineage of first-line brands, and they are also very design conscious and unique, but take into account the relatively young and changeable mentality of consumers. The most important thing is that their price range extends to the next level, so that more people can afford it."

The industry said, for example, the British brand AlexanderMcQueen's sub line MCQ, the price is cheaper than the main line nearly 40%.

Shopping malls are frequently criticized for their duplication and simplicity.

But now, the gap between mid and upper consumption is being filled.

Reporters from several large shopping malls to introduce the brand and format adjustment, many have planned to introduce a large number of first-rate department stores, have begun to "light luxury" under the concept of layout.

"

Increasingly, the luxury brand will be the focus of introduction.

Tong Xi Group official told reporters that there is no doubt that the luxury brand is at the rising stage.

"After we have two mass consumption items of holiday department stores and WAN Shang city, we will become an example of Jiangning's commercial body."

According to it, 80% of the brands that have been identified are for the first time into Jiangning or even Nanjing.

Push forward

When three light luxury brands enter the Golden Eagle Business in China, they are also looking at the high cost performance of this category.

Wang Heng, chairman of Jinying commerce, said that the acquisition of skinmint60% of American brand dealer was not long ago. The demand for light luxury consumption has been discovered and excavated.

Chinese style

"Many plans to build high-end shopping malls have shifted their vision from first tier brands to light luxury brands."

A senior member of the Department Store believes that there is a general view that there is a large number of consumer groups between public consumption and luxury goods, such as white collar with high income.

They want products with high quality and high quality, but they are not as expensive as international brands.

"From the present point of view, the consumption orientation of many business circles in Nanjing has just started, believing that this is one of the breakthroughs in many new department stores."

Numbers can also explain everything.

Data from Bain consulting show that the growth engine of the global luxury market is moving from the East represented by China to the West and the south, and the growth rate is expected to fall to 4% this year.

In contrast, it is the strong rise of light luxury brands. According to the data released by the World Luxury Association in 2012, light luxury consumption accounts for 35% of the whole Chinese luxury consumption group, but its rising speed is fast. In the department stores, the consumers of light luxury goods are more enthusiastic than the top 25%.