The First Step Is To Seize The Opportunity In Garment Marketing.

Marketing seems to have become the most indispensable part of the clothing industry. Various advertisements, conferences, and fashion tours are strangely new and often amazing.

However, marketing is one of the weakest links in the clothing industry.

For the clothing industry, "winning the brand and image is king" has become the general trend.

Brand is the only way to win in the market, and marketing is a powerful way to create brand.

As a matter of fact, seasonal discounts are only for merchants to deal with products that will soon expire or overstock. Consumers often can not choose products that satisfy their own expectations. In contrast, limited time (limited) discounts will win more choices for consumers, and consumers will feel real benefits.

This "limited price reduction".

If implemented properly, it will win more benefits for businesses.

Among the various promotional activities, consumers are most interested in the "season discount".

Recently, our company's market researchers found that in Changsha's friend Commercial Plaza, "the season is on sale", and the discount price makes the reporter heartbeat. A shirt that originally sold for 198 yuan is only sold for 60 yuan, so he quickly bought one for himself.

In addition, discount during festivals and large events is also a form popular with consumers.

Friends of the commercial plaza staff introduction, from the most popular way of promotion, mainly focus on reducing prices.

Price is the sensitive point of consumption.

It often dominates the killing and killing power of the same commodity. Especially for those popular brands, prices are the "lever" of market sales. Through the "leverage principle", businesses can control the sales volume of goods.

Because of the pursuit of cheap and beautiful consumer attitudes, most consumers tend to discount sales for those with brand guarantee, while consumers can also get some psychological balance while buying.

Therefore, this way has been favored by many consumers.

The staff member said

Advertising is doing very well, but the form of promotion has always been single - discounts.

Discount is regarded as the only magic weapon for clothing brand marketing.

The new season's new clothes do not sell at a discount, sell for about a month, start playing twenty percent off, then start a forty percent off in a month, and then reach eighty percent off at the end of the season.

Limited time and limited discounts are also a way for merchants to discount.

If you enter a certain shopping mall on a weekend, you must pay attention to the posters of the mall. There may be a time limit and a limited discount in all kinds of striking discount labels. That is to say, there is a discount at a certain time. Some businesses even offer some special time specials, which can enjoy a greater discount on the usual discount.