In The Turn Of The Season, The Clothing Market Is Blowing The "Discount Wind".

"Buy one piece 32% off, buy two pieces 40 percent off", "100 yuan to return to 50 yuan"...

Walking on the main streets of en City, the words "seasonal discounts" and "seasons clearing goods" can be seen everywhere.

After the Mid Autumn Festival, the temperature did not drop, but it gave people a feeling of hot. Reporter survey found that many businesses take advantage of this period of hot weather, try to sell summer clothing, summer wear began to play the "last Craziness", attracting many consumers to buy.

At the same time, some businesses launched winter season anti season promotions, and some autumn clothes began to appear on the market.

Since September, the "discount war" has become more and more popular among many clothing businesses. Many shops have launched preferential advertisements at the door.

EN Xin Road is one of the busiest streets in the city. The brand clothing store is in the forest. The reporter interviewed found that basically every clothing store has offered discount promotions, and the advertising slogans such as "decoration crazily reduced", "19 yuan from the whole court", "two pieces of 60 yuan, three pieces of 100 yuan" are very eye-catching.

"In May of this year, I saw a skirt, which needed more than 200 yuan, and has never been willing to buy it. Now it is discounted, and it can be bought by more than 120 yuan. Besides, it can still wear for a while, and it can also be left to wear next year."

Miss Wu said excitedly.

Seeing that the store had preferential measures, Miss Wu bought 3 clothes in succession.

Like Miss Wu, there are a handful of people who take advantage of the discount.

Mr. Wang, who is buying a short sleeved garment at a foreign brand clothing store, told reporters that he usually liked to buy branded clothes. He took advantage of discounts to buy short sleeves and leather bags.

"This shop usually does not offer a lot of discount, but the lowest clothing is only about 20 percent off now, but it has been more favorable than the original price."

Mr. Wang said.

At the same time, reporters learned that in addition to summer clothing, shoes, leather goods, air conditioning fans, mat and so on have also been discounted sales, every weekend or evening, shopping in the public stream.

Recently, although the weather is still relatively hot, the footsteps of autumn are getting closer and closer.

"After a while, the weather is cool and these clothes can only be overloaded, so now everyone tries to attract consumers at a lower price.

"Eleven" is coming, and it is estimated that there will be a peak season for clothing sales. But with the gradual cooling of the weather, summer wear will not be so good.

A brand clothing store owner said.

For the sake of "autumn" and "avoiding the backlog", businesses almost sell their products in discounts and other ways, and the effect is quite obvious.

In some shops, reporters also found the figure of down garments, and more than 500 yuan brand down clothing can be bought as long as more than 300 yuan; and autumn clothing was also put out by some businessmen, but the price is high.

For the promotion of businesses, most of the people interviewed said that now they take advantage of the discount of the season, but they will buy it if they want to buy it.

Some businesses also say that the consumption of the public is becoming more and more rational. Considering the price, they will also consider styles, materials, comfort and so on.

In addition, the reporter also learned from the insiders that at present, the clothing of the city is mainly in the middle class. In recent years, many brands have been stationed in the shops, and there are not many high-end brand clothes. Some of the lower grade clothing is scattered in the streets which are not prosperous, basically meeting the needs of the citizens at all levels.