Women Become The Backbone Of Sports Consumption

Over the past two years, there has been a great change in the lifestyle of women in Panyu. More and more people devote themselves to the health workforce, especially women who are more willing to invest money and time in fitness.

Many girls regard sports consumption as a kind of enjoyment of fashion life. They often participate in various sports activities and are keen on buying sporting goods.

"Sports consumption is largely related to income.

It is impossible for the traditional housewives to accept the 50~100 yuan per hour and the 1000 yuan annual card.

The person in charge of a fitness club said.

It is understood that the reason why women did not participate in sports activities in the past was that they did not have time and heavy workload when they were young. When they went to middle and old age, they lacked training methods and lack of sports facilities. Now this situation is gradually changing.

It is worth mentioning that many women who have been interviewed by the reporters say that fitness is a purpose - to cultivate body and body.

People who love beauty are all human beings. Sports activities can bring beauty to women, so many women will participate in some sports activities within their own capacity.

In recent years, the major fitness centers in the urban areas are doing business very well. The "phone booking", "free experience" and "surprise price of membership cards" attracted many customers.

Although women may not be able to catch up with men in sports, the number of women who participate in sports is not as good as that of men. But as sports consumers, women's strength can never be ignored.

Nowadays, in Panyu's fitness clubs, women account for a large proportion. Their age is generally under 40 years old. Most of their fitness programs are swimming, badminton, aerobics, yoga, tennis and other sports.

According to the "questionnaire on the quality of life of Chinese women", women showed a figure in addition to showing a strong sense of fitness in the process of participating in the fitness process. After consumption, the fitness ranked fourth in terms of clothing consumption, communication and tourism, which showed that women spend more money on Sports consumption than men.

During the interview, the reporter realized that women's consumption habits decided that women's sports consumption tended to tend to be excellent or brand oriented.

When choosing sports clothes or other sporting goods, women will pay more attention to brand and style besides their attention to functionality and practicality.

Miss Huang, who works in government units, said that she prefers to consummate the physical consumption in terms of sports consumption.

"In the future, women's demand for sports apparel, sports shoes, mini sports equipment and family multi-function fitness equipment will increase rapidly.

The main reason is that sports goods such as sportswear and sports shoes have two functions: sports and daily life. These sports products pay more attention to the characteristics of the times and personality, and now the price of small sports equipment is also cheaper. Most female consumers can receive their prices.

In the interview, most sporting goods dealers are full of confidence in the prospect of women's sports consumption.