How To Play Flagship Effect In Direct Battalion

The direct store is also a double-edged sword. Not only can it increase sales performance, but also promote it. brand effect And it can expand and expand the cooperation team, but if it is not ideal, the loss will be huge, which will directly lead to a series of adverse effects of brand chain stores. Therefore, direct and effective management of Direct stores is imperative.

　　 Play an important role in Direct stores

First, Direct stores can effectively display corporate image and brand image, and actively expand franchise cooperation. Facts have proved that the more successful a direct store is, the faster the circulation of goods is, the faster the fund will be withdrawn and the brand will be fast. Competitive power The stronger the franchise, the higher the efficiency.

Two, Direct stores create direct profit sources, flexibly sell goods, and effectively handle inventory.

Three, the source of information feedback, consumer communication platform. Direct stores reflect both their own business information and consumer market demand and cooperation information. Brand dealers can make rapid adjustments based on these information in the first time, and further develop and grow.

Four, the national model shop, standardize the management of demonstration shops. With its unparalleled comprehensive advantages, the direct store has established an excellent store image, a good service guide, a standardized business guide, a scientific proportion of goods and effective brand maintenance for the franchisee, which plays an exemplary role in the comprehensive promotion and scientific management of the brand.

Five, staff training base, the dissemination of corporate culture. The direct duty shop shoulders the mission of terminal staff on-site practice and skills training, and the effective dissemination of business philosophy and brand culture.

　　 Direct shop Misunderstandings in management

Myth 1: power is in the grip.

If the boss does not authorize, do not let power or distrust, the store manager will be nominal, without decision-making power and initiative, so that the daily operation mechanization and staff responsibility will be insufficient.

Misunderstanding two: laissez faire management

Because of excessive decentralization, without supervision and management out of control, Direct stores are prone to "false sky" phenomenon, falsifying performance, hiding problems, disorderly accounts, corruption and public funds, etc., and even "commit a disturbance" phenomenon, forcing companies to satisfy all their intentions.

Misunderstanding three: lose a lot of money

Many agents are apt to make this common mistake. They always think that the image of a straight battalion store is that the decoration is in place and everything is fine, but they do not attach importance to how to manage correctly, and do not study how to arrange the goods carefully. Therefore, first-class decoration, second class management and three stream goods often fail.

Misunderstanding four: blind operation

In order to open a shop and open a shop, it only pursues the number of Direct stores, and does not attach importance to the quality of operations. This is the taboo of opening up new stores. There is no scientific plan, no rigorous budget, and no correct management.

Misunderstanding five: stereotyped

Different levels of cities and different types of shopping malls have different functions for Direct stores. Not all direct stores are used to digest inventory, nor are all direct outlets used for investment. All direct stores do not have identical goods or make the same sales mode. They should be focused and not mechanical. Otherwise, they will lose everything.