• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How To Correct Children's Clothing Promotion Plan

    2015/3/9 16:16:00 8

    Children's WearPromotionScheme

    First, the purpose of promotional activities: to explain the current market situation and the purpose of activities. At present, what is the status of children's wear brand in the market? What is the purpose of carrying out this activity? Is it to deal with inventory? Is it to increase sales? Is it to attack competitors? Is it new product listing, or to enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted. What needs to be emphasized here is that the differentiation between Chinese children's clothing brands is not so obvious as that of adult clothes. Therefore, before implementing the activities, we must find out the difference between the competitors and the brand, even if it is subtle, and finally strive to make the brand's advantages stand out.

    Next is the activity object. This activity is aimed at target market Are all children, parents or children and parents at a specific level? What is the scope of activities? What are the main goals of promotions? Who are the secondary goals of promotion? Mainly to attract parents to buy or to attract children to buy. (here we need to note that although children's consumption is ultimately achieved through parental purchase, the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion.

    The third is the formulation of the theme of activity. clothing In this part, the main problem is to solve two problems: determine the theme of activity and the theme of packaging activities. Are prices, discounts, gifts, raffle, coupons, service promotions, demo promotions, consumer credit, or other promotional tools? What promotional tools and promotional themes should be chosen, taking into account the goals, conditions and circumstances of the event, and the budget and distribution of promotional expenses.

    After deciding on the theme, the clothing alliance should, as far as possible, "drag the tiger's skin into a banner" as artistically as possible, dilute the commercial purpose of the sales promotion, and bring the activities closer to each other. Consumer It can move consumers better. Generally speaking, children's clothing is a dual consumption group in the face of parents and children. Therefore, for parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent, and for children who are a direct consumer, they are interested in the theme of "fun and fantasy".

    What we should attach importance to is that this part is the core part of the sales promotion program. We should strive to innovate, make the activities with shock and exclusiveness, let people really willing to buy your children's clothing products, at least remember your brand characteristics.

    The fourth is the way of activity. This part mainly elaborates the specific way of children's clothing promotional activities. There are two issues to be considered:

    1, to identify partners: to pull the government back or to sell the "dog meat" of the media? Is the manufacturer selling the dog meat alone? Or is it a joint action with the distributors or a joint promotion with other manufacturers? Cooperation with the government or the media will help to seize the momentum and create momentum. Children are the future of the motherland, the object of people's care and protection, and the government and the media are often willing to make an issue on this point. Joint with dealers or other manufacturers can integrate resources, reduce costs and risks, and expand the scale and influence of the whole activity.

    2, determine the degree of stimulation: to make the sales promotion successful, we must make the activity stimulating and stimulate the participation of target children, such as children or parents. The higher the degree of stimulation, the greater the response to sales promotion. But this stimulation also has marginal effects. Therefore, we must analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input combined with the objective market environment. It should be emphasized that this stimulus must be highlighted in public welfare.


    • Related reading

    How Can A Shopkeeper Find A Good Source Of Goods?

    Help you make money
    |
    2015/3/9 15:42:00
    6

    Suggestions For Location Selection Of Clothing / Children'S Clothing Stores

    Help you make money
    |
    2015/3/8 22:01:00
    6

    Shopping Malls Sell Women'S Clothing: Shop Distribution Is Very Important.

    Help you make money
    |
    2015/3/7 13:54:00
    15

    How To Integrate The Brand Positioning With The Flow Of People?

    Help you make money
    |
    2015/3/7 13:34:00
    19

    What Customers Should Do When Trying On Clothes.

    Help you make money
    |
    2015/3/6 12:07:00
    32
    Read the next article

    How To Pick A Good Snow Boots At A Price?

    The snow boots were sampled in 60 batches, which were from production enterprises, physical shops and online stores. The test results showed that there were 45 batches of qualified products, with a pass rate of 75%. The main problems of substandard products were wear resistance, folding resistance, cold proof performance and label marking.

    主站蜘蛛池模板: 欧美在线看片a免费观看| 亚洲伊人久久大香线蕉| 久久精品视频亚洲| bt天堂资源在线种子| 高中生被老师第一次处破女| 波多野结衣无内裤护士| 日本娇小videos精品| 国产高清在线精品二区| 国产a久久精品一区二区三区| 动漫痴汉电车1~6集在线| 么公又大又硬又粗又爽视频| 久草视频在线免费| 欧美美女与野兽免费看电影| 妲己丰满人熟妇大尺度人体艺| 国产午夜精品一区理论片| 亚洲成av人片在线观看www| 一区二区三区福利| 草草影院最新发布地址| 暖暖免费观看日本版| 国产精自产拍久久久久久蜜| 亚洲日韩一页精品发布| 9久9久热精品视频在线观看| 精品视频无码一区二区三区| 婷婷六月丁香午夜爱爱| 人人爽人人澡人人高潮| 91成人免费在线视频| 狠狠色综合网站久久久久久久高清| 成人毛片18岁女人毛片免费看| 午夜在线亚洲男人午在线| 丽娟女王25部分| 色综合久久久久无码专区| 成人免费av一区二区三区 | 午夜福利一区二区三区高清视频| 一进一出60分钟免费视频| 良妇露脸附生活照15| 好看的中文字幕在线| 动漫人物差差差免费动漫在线观看 | 亚洲中文字幕久久精品无码喷水| 99国产精品久久久久久久成人热| 精品一区二区三区中文字幕| 强行入侵粗暴h肉囚禁|