Ding Ruimeng: Obsessed With Insoles And Creating Small Insoles To Make A Big World

Ding Ruimeng,

The deputy general manager of the company is in charge of production and research and development, and has been in charge for more than 20 years.

Around all kinds of insoles, he racked his brains to make innovations.

Under his leadership, Rui exhibition has become the sole drafting unit of Fujian footwear comfort research and development public service platform (insole).

He believes that as an insole production enterprise, there is no quality and no market.

To this end, he introduced the international advanced ERP management system, striving to make professional standards.

Ding Ruimeng has been more busy recently.

After becoming the sole drafting unit of Fujian footwear comfort research and development public service platform (insole), the cooperation between Rui exhibition led by Ding Ruimeng and the inspection and Quarantine Technology Center of Fujian entry-exit inspection and Quarantine Bureau began vigorously.

"Most of our cooperation is focused on the development of functional insoles. We have jointly revised and perfected the production process of some functional test insoles, and produced samples, and finally improved it to market again."

Ding Ruimeng said frankly.

With the gradual segmentation of the sports market, outdoor, leisure and other emerging segments of the rise, Rui exhibition product line continues to extend, the company's innovation platform is also constantly upgrading.

In the process of cooperating with international large enterprises, Ding Ruimeng feels that there is still a certain gap between the technological innovation capability of Rui exhibition and the international famous brand enterprises.

"If we want to catch up with the overtaking, we must constantly learn, digest and absorb, and pform and innovate on this basis, and ultimately become autonomous technology. This platform will be the driving force behind the development of independent innovation in the future."

Thinking of this, Ding Ruimeng was a little excited.

Ding Ruimeng took out a newly developed professional outdoor insoles for an experiment: he took out a pair of fresh outdoor net insoles and poured a cup of tea on it. The cup of tea did not penetrate directly into the insole, but quickly turned into a small bead. It rolled on the lotus leaf as if it were on the surface of the lotus leaf, and it did not slip away. As long as the water beads were thrown away by hand, the surface of the pair of insoles remained dry.

At the same time, because the double insole is designed with double blowholes, the upper air holes are small, and the lower holes are large, so that the air circulation of the upper and lower floors of the insoles is accelerated, and the real waterproof and breathable can be achieved.

According to the introduction, this insole is specially developed for outdoor sports, even if it soaked all day in water, it can maintain a comfortable and breathable feeling.

In order to achieve this function, in addition to the use of GORETEX waterproof fabric, in the production process of the whole pair of insoles, we need to make innovations in many small processes such as foaming and laminating.

Beginning with the decision to launch outdoor professional series insoles, Ding Ruimeng personally flew to Korea and Germany to find new materials that are more suitable for outdoor insoles. On the other hand, his team constantly experimented, even if the pressure film on the insole was permeable to the air hole, it was only after hundreds of experiments that it was decided to adopt it.

Ding Ruimeng told reporters that in foreign countries, insoles are a huge consumer market, like consumption socks, everyone will buy different insoles to match shoes, so that shoes can be more comfortable to wear, high-end products insoles are foreign guests.

With the improvement of people's living standard and the change of consumption concept, small insoles will also make great progress in China.

In addition to studying innovative technology, Rui exhibition also hired professionals from Europe and America to guide the development and design of the company regularly and cooperate with many domestic universities.

Under the guidance of this idea, Rui exhibition has developed a series of professional outdoor series insoles for outdoor sports such as hiking, mountaineering and tracing, and has been well received by the market.

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In terms of product research and development, it does not involve local investment, but in the production process, Ding Ruimeng is full of details and never gets bored.

"Report data is an important index to control production schedule and cost loss. Every day, we must readjust production and business reports and adjust regular production processes and progress with regular meetings.

Only in this way can we control the progress and quality.

Ding Ruimeng, for example, when a new pair of insoles is put into production, they will first put in a new product to release the prenatal meeting, and publish the standardized operation process and technology, even if the glue is debugged, it will tell the operator how to properly control it.

After all, sparrows are small, they are full of five organs, and so are their insoles.

After the new products are put into production, they will try small batch production, and make sure that the quality is correct.

In Ding Ruimeng's "quality assurance", "environmental protection" is most valued by him.

In order to ensure that every pair of insoles can meet the environmental requirements, Ding Ruimeng's management and control in daily production and operation are almost harsh.

From the beginning of purchase and warehousing to the inspection and packaging of finished products, he repeatedly checks the material of insoles, which is large to the surface lining, and is small to a pfer mark.

In addition, in order to ensure the quality control and control, Rui also introduced the international advanced ERP management system, including material control, report control, cost accounting analysis, etc., from the internal standard of product basic data standards, and strengthened the planning and control ability of purchasing and production.

In Ding Ruimeng's view, shoe material enterprises should pay more attention to the practice of "internal strength" while doing well in the market.

"The market is becoming more and more difficult to do. Enterprises should not only have the technology content and selling points, but also pay attention to the change of management mentality and practice" internal strength ".

We have introduced this system to open up bottlenecks in the current supply chain and production, so that the company's management can be more standardized and standardized, so as to enhance the competitiveness of the industry, which is of great significance to the integration and upgrading of our supply chain and to the development of enterprises.

Ding Rui talked to reporters about his initial introduction of the system.

Although the introduction of this system has also experienced the initial labor pains, danry has strongly believed that after introducing the system, the company will allocate resources more rationally, and the idea of "lean production" will be implemented within the enterprise.

"The relationship between Rui exhibition and customers and suppliers is no longer just a simple business relationship, but a partnership of shared interests. The supply chain of our enterprises is formed by partnership. This is the core of lean production thinking, and will help greatly the overall improvement of corporate image."

Starting from the age of 13, he started a factory with his brother to make insoles. Ding Ruimeng always managed production and development. Every day, the development room and the production workshop had two lines of activity. In the eyes of outsiders, such a day was extremely monotonous, but in his eyes, the world developed was full of color and full of passion for creation.

He said he enjoyed the development process very much, just like creating a piece of art, and after the artwork was released, he began to enjoy all kinds of praise from this artwork.

Any matter, any product, only if its output is regarded as a work of art, then you will think it over and make it dull and colorful.

The insole is monotonous and monotonous, but it's a pair.

Accessories, but it can play the most functions of the sole, and even the most important part of the comfort of a pair of shoes. This is the reason why he insisted.