A Lot Of Air-Conditioning Sales And Orders Increased By 200% Over The Same Period Last Year.

As of June 2019, sales of air conditioners and orders increased by more than 200% over the same period last year. It is understood that in the limited time kill ten thousand people's group, the TCL frequency conversion heating and cooling air conditioning sells for 24 hours 5 million 340 thousand yuan, the sales increased 683% year on year, the shop visitor quantity increased 8 times; the 618 big promotion day, the Dongbao warm and cold frequency conversion air conditioning sales volume exceeded 3 million 600 thousand yuan, the sales volume increased 795% year on year.

In addition, the retail sales volume of domestic air conditioners dropped slightly in the same period last year, but the sales volume growth was achieved through the combination of price performance and accurate matching of the distributed intelligence technology of consumers in 1-5. Tens of billions of subsidies have been launched for promotional activities. Special activities for air conditioners include limited time kill thousands of people, cool days, and Electric City Super explosive days.

According to the head of many household appliances category, the sales characteristics of this year's air conditioner are that the sales of one and second line brands occupy most of the market share, and several well-known brands are strong. Take Galanz as an example, in June this year, the company officially launched its sales force, and its monthly sales volume has exceeded 10 million.

At the same time, more than 70% of this year's sales of air-conditioning sales come from the three line and the following market. Nearly half of the consumers are post-90s. QuestMobile released the semi annual report of China Mobile Internet. It showed that in June, the number of months in the sinking market increased by 72 million 200 thousand, a year-on-year increase of 59.4%.

According to the report, the sinking market has become the most important battleground of China Mobile Internet in 2019. Users of the three or four tier cities have always maintained a relatively high growth rate. At the same time, the growth rate of rural residents in disposable income and consumption expenditure is higher than that of urban residents.

In addition, during the 618 period of this year, a series of promotions of "10 billion subsidy" were launched. The platform targeted subsidies for 10000 commodities, and the final number of orders reached 1 billion 100 million, of which 70% came from the sinking market. Among them, Midea, TCL, Galanz, and Zhicheng second tier brands are popular with three or four line consumers.

Chen Qiu, vice president of the big data research institute, said that many of the subsidies had met the needs of Chinese consumers through the tens of billions of subsidies. While benefiting consumers in cities and towns, they also promoted the upgrading of the consumption of ordinary consumers.