The Occasion Of "China Brand Day": Promoting China's Leather Industry To Insist On Quality First

The State Council approved the request of the national development and Reform Commission on the establishment of "China brand day". It agreed that it will be set up as "China brand day" in May 10th every year since 2017.

This is the last June, the State Council issued the "on the brand leading role in promoting the upgrading of supply and demand opinions", the country will brand engineering once again push to a higher level of development of major initiatives.

Set up the "China brand day", put forward the need to vigorously publicize the well-known independent brand, tell the story of Chinese brand, enhance the influence and recognition of independent brand.

The leather logo is the 1994 China Leather Association at the State Administration for Industry and commerce.

The certification marks were registered in 18 countries and regions of the world.

At present, 520 brands of 470 enterprises in the leather industry have been granted the "leather logo" qualification.

The real leather label has become the outstanding brand group and representative of leather industry in China.

As an important platform for the leather industry to cultivate its brand, the country will welcome the first landmark "China brand day". The real leather logo will continue to build this platform, and strive to be a practitioner of the "brand day" advocated by the Chinese brand to promote the development of the brand, and to promote the pace of brand cultivation and brand development in China's leather industry.

BELLE, AOKANG, Kangnai, Lining, golden monkey and other brands; leather, fur clothing snow leopard, Mmonu, Zhonghui, Shulan, Huasi, Dongming and other brands; luggage, leather, rookie, Red Valley, Paul Lande and other brands; after years of cultivation and development, they have become the leading brands in the development of China's leather industry, and their influence in the domestic consumer market and consumers has increased year by year.

Driven by the excellent group of genuine leather signs, in the leather industry, it has become the mainstream and pursuit of industry development to attach importance to quality, pay attention to brand, create independent brand and improve brand service.

In the past 23 years, the real leather logo has established a set of systematic, standardized access, assessment and recognition procedures around quality and brand. It has played an effective role in promoting the cultivation and development of the industry brand.

In the process of labeling genuine brand products with genuine leather labels, more consumers are familiar with and remember the brand, enjoy the good service of the brand logo, and even become a loyal fan of the brand.

"Leather label product specification" and "dermal signs management regulations", from the application products.

Starting from the foundation, taking the independent brand as the emphasis, the connotation of using the genuine leather logo brand has been enhanced, and intellectual property rights have been protected. On the basis of this, since 1996, a new industry leader brand has been launched every two years (from 2009 to every 3 years), so far it has been continuously launched for nine consecutive years.

The introduction of the brand of leather shoes, leather clothing, fur clothing, bags and children's shoes has led to the rapid rise of a number of famous brands in China.

The "leather industry development plan (2016-2020)" released last 13th Five-Year also pointed out the direction for the development of the industry brand, and put forward the role of the leather logo as the platform for the development of the industry brand and the main task of brand cultivation in the next 5 years.

In the brand development task, the plan proposes to make full use of the genuine leather signs and leather signs, ecological leather resources, promote the cooperation between the upstream and downstream industries through the alliance of leather signs and ecological leather, actively carry out self-discipline work of natural fur, green shoes and other industries, and continue to promote the recommendation of the brand of genuine leather logo, and create excellent brand groups in the industry.

We will actively promote the cultivation of independent brands with the "leather logo" and "genuine leather logo eco leather" as carriers, and create strong competitive brands both at home and abroad.

Today, the establishment of "China brand day" provides a strong backing for China's brand development, and will also push the leather industry brand into the fast lane.

According to the leather industry "13th Five-Year" development planning requirements, in the future industry brand development process, the real leather logo will link the past and the future, continue to build the stage of the development of the industry brand, take the responsibility, and promote the industry brand to a new level.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.