City Beauty Join Hands With Japanese Companies To Enter Children's Wear Market And Promote Pformation Through Capital Market.

China's largest brand clothing business

(China) Holding Co., Ltd. signed a strategic cooperation agreement with Kimuratan Corporation, a Japanese baby products company listed in Japan's Tokyo card company. The city beauty as its only mainland China's all channel development strategic partner is selling its brand products online.

A few days ago, the city beauty announced the issuance of shares, the introduction of Fosun international as a new shareholder, accounting for the expansion of 11.18% of the shares, to melt about HK $600 million.

After this financing, urban beauty will accelerate the reform of sales and distribution channels, potential merger, acquisition and cooperation projects.

From the date of creation, urban beauty has always focused on the development and research of the market for personal clothing.

The company will promote and sell its products through the current brand portfolio, including core brands, urban beauty and three sub brands, namely, city silk, city colourful and urban front, and high-end underwear brand Ordifen.

By expanding the brand mix and increasing the supply of product categories, we can capture additional business opportunities in China's continuous clothing market.

Analysis of the industry, with 80, 90 after entering the peak period of marriage and childbirth, coupled with the "two child" policy liberalization, children's clothing market will be followed by women's wear, men's clothing, the entire garment industry scramble for the last piece of "cake."

In the market for children's clothing, the vice president of urban beauty, Sha Shuang, said that through professional research, it is still basically blank in China.

This cooperation with the Japanese children's wear brands, the city beauty as its only full channel development partner in China, will use the electronic business platform to sell its brand products online, achieve strong correlation products breakthroughs, tap the potential of the mass market, seize the body clothing and children's clothing market segmentation.

As of June 30, 2016, through the membership scheme, urban beauty has accumulated about 39 million members, covering different classes and ages, and has become a powerful development engine for urban beauty business platform.

The urban beauty business platform will classify and manage the sales direction of the cooperative development platform according to the data of commodity type, channel characteristics, consumer attributes and so on, and strengthen the functional division of each sales channel.

May 5th, urban beauty and

The wholly-owned subsidiary of Fosun Ruizhe Grace Investments Limited entered into a subscription agreement and will issue 240 million shares to the company at HK $2.5 per share, accounting for about 11.18% of the enlarged share capital.

The total amount and net proceeds collected from subscription items will be HK $600 million and HK $599 million respectively. The net amount is intended to be used for the group's sales and distribution channels reform, potential merger, acquisition and cooperation projects and general liquidity funds.

Since the first net profit decline in the first half of 2011 last year, the performance of urban beauty has fallen into a downturn.

According to the 2016 earnings report, urban beauty realized 4 billion 512 million yuan in revenue, down 8.9% from the same period last year.

The profit attributable to shareholders was 242 million yuan, down 55.2% from the same period last year.

In those days, urban beauty closed down a number of deficit stores, and the total number of stores dropped by 985.

At present, there are 7651 stores in urban beauty, of which 1523 are self owned shops and 6128 are franchised stores.

It is reported that Fosun Group as a strategic investor in shares, reflects Fosun Group's confidence in China's fashion industry and the future development of the group.

On the same day,

Also signed a strategic cooperation agreement with Fosun Group, the two sides will make use of their resources, expertise and experience to explore the possibility of a variety of deep cooperation, and further promote the brand development of the group in China's clothing industry.

For more information, please pay attention to the world clothing shoe and hat net information report.