How Can A High-End Clothing Franchisee Choose A Good Address?

Shop location is a long-term investment, which is related to the future of business development.

When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.

Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future.

Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

For an enterprise, the newly selected shop site should have certain commercial development potential and competitive advantage in the area so as to ensure that it will be profitable in a certain period.

For example, in Japan, with the advantage of its chain group, the Japanese DAE Rong company quickly adjusted the sales revenue of each chain store by taking advantage of the time difference between the 3 months after the purchase of goods, and purchased the land with lower land price in the non-commercial center, built commercial facilities and other real estate, and then sold the real estate to earn the difference after the development of the business and the increase of the land price.

Each point should have a certain scale of target customers, which is an important condition to ensure its operation to a certain scale.

General supermarkets operate mainly from daily necessities.

It is impossible for consumers to run long distances for some daily necessities.

Therefore, it is not likely to have a wider mobile customer group like a large department store or a professional large household electrical appliance store. It can only rely on the service of a target consumer group of a certain scale to obtain a relatively stable sales revenue.

So, can we have a certain scale of goals?

It is one of the important factors that should be considered in the selection of supermarket stores.

But for any shop, its target customers often change.

Municipal Planning and pportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups.

For example, in the construction of a residential area in a certain area by municipal planning, there will be fewer residents at the beginning of the establishment of residential areas. With the continuous improvement and development of residential facilities and other supporting facilities in residential areas, residents will also increase. It is clear that the establishment of chain store outlets in such areas is inevitable.

Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.

There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.

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One of the prerequisites is to get in and out of the open roads.

The smooth traffic not only affects the safety of goods, but also affects the pportation time and pportation cost of Shang Jing.

Generally speaking, it is convenient for the streets concerned with shops, wide roads, free access, and the best stations near the shops.

Because the network is located near the intersection of several stations, it often attracts large numbers of customers to go shopping.

In addition, having a large parking lot in front of a store can often attract distant customers and expand the scope of their business areas, especially for large supermarkets or warehouses.

Enterprises must understand the number and income level, occupation distribution, consumption characteristics and preferences of their residents or specific target public in the central circle, secondary dew and marginal circles within the scope of their business circle, as well as the number and income level of the customers in the rural areas near the city's purchase of commodities. Through understanding these conditions, we can have a better understanding of the quantity and quality of customers.

A good location shop must have a steady number of target customers, which requires sufficient number of households and population in the scope of its business park.

Many shops are located in areas with strong purchasing power and large population density. One of the important reasons is to ensure the continued strong purchasing power.