Luxury Line Brand Difference Is Huge

In the event of CCTV's "3. 15" evening exposure of imported clothing quality gate events, we noticed that many well-known clothing brands such as ARMANI's subordinate line brand EMPORIOARMANI, GAP's OLDNAVY and so on were listed in the light of color fastness, pH value, formaldehyde and azo.

It can cause itching, allergy, dermatitis and other reactions, and it is more harmful to children whose immune system is not yet well developed.

Then, how big is the difference between these international brands and the main line products?

As early as 1981, GIORGIOARMANI established a subsidiary line brand EMPORIOARMANI.

After that, a number of fashion brands launched the corresponding sub line.

From then on, luxury goods are no longer expected.

They generally use the reputation of the main line to provide more choices for consumers who are young and cannot buy the main line brand.

The price is close to the people, which means that a series of production costs such as fabric and labor must be lowered.

"Besides the main brand Giorgio Armani, Armani is mainly produced in Italy, and its subordinate line brands are produced in China, Southeast Asian countries and the three world countries. The production level is far from the first-line brand."

Yang Dayun, President of UTA excellent international fashion management group, said in a media interview earlier.

Reporters learned that in addition to

Most of the luxury brand clothing accessory lines sold in China are processed on behalf of the mainland.

Processing the OEM on behalf of the production line saves the production cost for these sub line brands. It is understood that the price of the same products before and after the OEM can be more than ten times.

"Last year, the export value of clothing products in China was about US $180 billion, of which more than 80%, or even 90%, were the brands of foreign manufacturers who had been processing garments."

A person in charge of the China Textile Import and Export Chamber of Commerce said

In recent years, despite the fact that domestic garment companies are seeking pformation and trying to get rid of the dependence on processing, the share of garment processing is actually increasing.

"Although we have received less processing orders from Western European countries and the United States at present, the proportion of the total processed garment in the world increased from 33% to 37% last year, and the actual share is still increasing, mainly because of the low end of the list, and the processing of brand clothing has not changed much. We mainly provide semi-finished products."

The official said, "it can be said that the brand clothing currently bought in China is basically made in China."

According to the responsible person, the biggest problem of domestic garment enterprises is brand building. According to him, there are about 500 enterprises in China engaged in brand clothing management, but not many of them are doing well.

"There are only dozens of enterprises that really go out. Most of them are domestic businesses, such as Metersbonwe and Jin Ba, because they can't sell prices abroad."