Shop Practice: How To Locate A Shop

First, choose the address according to the content of the operation.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people.

For example, health care stores and elderly service centers are suitable for remote and quiet places.

Two, we should choose to form a certain market spontaneously.

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In a long-term operation, a street market will spontaneously become a "concentrated market" for selling certain commodities. People will naturally think of this street at the thought of buying a commodity.

Three, we must choose

Store in space.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops.

The space of wisdom.

Four, we must have a sense of "big money".

That is to open shops near famous chain stores or strong brand stores, or even open beside them.

For example, if you want to manage food, you shop around McDonald's and KFC.

Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also pick up some customers with their brand effect.

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When shopping, most female customers like to stroll slowly, and the location is obvious.

For example, the shops in front of the elevator and the corners of the floors are often the places frequented by female customers, and the storefront shops which do not rely on elevators and do not pull aside are relatively deserted.

Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall.

Female customers have the idea of "shopping before deciding what to buy" before buying clothes. The behavior of buying clothes is more random and easier to be "preconceived". First, they see a brand, and so on, there is more comparison and fastidious comparison.

In contrast, the purpose of male customers buying clothes should be clear. Before buying clothes, they want to buy what they want. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping.

A reporter interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space.

Female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands.

Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better location clothing.

Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" shopping, the feeling of shopping is not as good as that of female customers.

In addition, women's clothing stores seem to emphasize more differences in store design and style than men's clothing.

Many shopping malls men's shop decoration is not wooden materials decorated into a coffee color of the ancient style, that is, using the black and white color shows the modern sense, somewhat similar.

And women's clothing shop is not the same, some lively and relaxed, some mature and mature, and the avant-garde personality.

Female customers often walk and suddenly be attracted by a certain store. If the store is in a prominent position, the bright effect will be further enlarged. How can a woman born of sensibility escape the temptation of "magnifying beauty"?

On the face of it, many customers like to shop around every corner of the shopping mall. It seems that there will be no more concern about the location of the store if there are more choices.

But in fact, it is because they have enough choices that they have different attitudes when they are "wandering" and "choosing".

In view of this, it is necessary for women's clothing enterprises to strive for better positions in the shopping malls.