Clothing Store Guide: Let You Get Closer To Customers.

The first is smile.

Smile can convey sincerity and charming smile is practiced for a long time.

Learn to praise customers.

A compliment may keep a customer, which may lead to a sale or change the bad mood of a customer.

Pay attention to etiquette.

Etiquette is respect for customers, customers choose those who can make them happy.

Pay attention to image.

The shopping guide appears in front of the customers with professional image. It can not only improve the working atmosphere, but also gain the trust of customers.

The so-called professional image is to guide the buyer's clothing, manners, mental state, personal hygiene and other appearance, which can give customers a good feeling.

Listening

Speak.

One of the common faults of a salesperson who is not experienced is that he always talks about customers until they are bored.

Listening carefully to customers' opinions is one of the most important ways to establish trust relationship with customers.

Customers respect those who can listen to their opinions carefully.

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It can give recommendations that are suitable for customers.

When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

Can recommend to customers with gesture.

Can match the characteristics of clothes recommended.

Each class

Different features, such as function, design and quality, should be emphasized when clothing is recommended to customers.

Focus on the products.

When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

There are four ways for clothing guide buyers to approach customers: question approach method, introduction approach method, praising approach method and demonstration approach method.

Choose a way that suits you to keep you closer to customers.

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To do practical training, we must first find suitable training models and trainers suitable for the industry, suitable for our enterprises and suitable for the local area.

(1) in order to develop a sustainable training plan for different shopping guides, the new staff and the three year old employees should give different training guidance.

Training should be systematic, product knowledge, consumer behavior analysis, terminal display and display, sales skills and so on step by step, while carrying out training at the same time, carry out relevant examination and assessment, and constantly urge the shopping guide to really learn something and apply it for practical purposes.

(two) the company's own training guide, because the company's personnel are more familiar with the company's system process and products, so we should establish a set of training and lecturers in the enterprise to recruit and motivate the system, so that people can train their own people.

For example, an enterprise's market manager training consumer behavior, product manager training product knowledge, guide salesperson training and sales skills.

In practice, I find that those who are active in class are most welcome by lecturers, and the most troublesome ones are those who do not like to speak.

But after communication, you will find that these elder sisters are the real shopping guide. They are the most good at grasping the chance of the paction. Their seemingly simple sales are actually the "real classics" needed by our shopping guide.

(three) he should focus on the analysis of product knowledge and consumer behavior in the choice of training content. "If you want to do something well, you must first benefit your device". Product knowledge is the weapon of the sales guide, and the shopping guide who is not proficient in product knowledge is excellent. It is also a passive water and no wood.

The analysis of consumer behavior helps to guide shoppers to find out customers' buying motivation and long-term behavior in in-depth communication with customers, so as to achieve sales easily.

The training of sales skills, the author believes that since it is a guide to train buyers, we should shop in the field training, let the experienced guide to take the product on-site demonstration, the scene requires trainee drills, so as to play a practical training effect.

"The master brought in the door and practiced himself in the individual". Before that, the barber did not tell the apprentice about the shaving operation, but let him start his own haircut. He instruct himself on the side, and soon the apprentice can take the initiative.

(four) in addition to carrying out a simple examination, the training effect can be further consolidated through a sales competition.

Sales competition can mobilize the enthusiasm of the shopping guide staff, so that they can consciously apply what they have learned to the actual sales site, so that they can combine theory with practice and achieve greater progress through continuous accumulation and summarization.

The training of shopping guide personnel is not a matter of a single day. Let alone the training of one or two fields, they can greatly improve their ability, or increase the cohesive force of the enterprise.

Shopping guide training is a major event that needs long-term planning. An excellent company, their shopping guide, feels the joy of learning and grows up in happiness.