Promotion: Seize The Characteristics Of Youth Clothing Consumption

The clothing consumption of young people has their own characteristics. Clothing enterprises should design and combine clothing products, services, prices and images according to the consumption needs of target customers to attract and stabilize target consumers with distinctive clothing products.

The job of garment salesmen is to find out the key to success in specific sales work.

Only by finding the key to success in sales can clothing salesmen be able to target.

For teenagers

Skills include the following:

For young people's clothing chain stores, the first recruited salesmen should be teenagers, so there will be no generation gap in communication with young customers.

Then the uniform should not only be uniform, but also fashionable.

To give teenagers a sense of beauty, if teenagers see a group of old fashioned salesmen, their confidence in the brand will also be greatly reduced.

Promoters should wear light make-up, hairstyles can be stylish, and there is no need to behave properly. Too formal hairstyles will give young people a sense of oppression.

Shop assistants should maintain good energy and smile and have a positive mental outlook. Every time or when they sell clothes, they should take the slogan of the store manager to maintain their enthusiasm and enhance the atmosphere inside the store.

Teenagers don't ask professional questions, they don't care.

In terms of materials and workmanship, they are more concerned about the selling points of this dress and its fashion points.

There is also the problem of clothing matching.

Therefore, shop assistants should have popular knowledge and fashion matching methods, and use these to persuade customers.

Watch your attention.

According to the needs of customers, recommend suitable clothes according to customers' skin color and body shape.

If the customer is not satisfied, try to find the real demand in time and choose the recommended style according to the demand.

We should learn to agree with customers' opinions, especially teenagers who are more interested in self selection than others.

So if teenagers are not satisfied with clothes, they should agree and change immediately.

When shopping with friends of the same age, young people should also pay attention to their views, because teenagers almost always ask their partners when they travel together. It is also very important for them to be satisfied.

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To do practical training, we must first find suitable training models and trainers suitable for the industry, suitable for our enterprises and suitable for the local area.

(1) in order to develop a sustainable training plan for different shopping guides, the new staff and the three year old employees should give different training guidance.

Training should be systematic, product knowledge, consumer behavior analysis, terminal display and display, sales skills and so on step by step, while carrying out training at the same time, carry out relevant examination and assessment, and constantly urge the shopping guide to really learn something and apply it for practical purposes.

(two) the company's own training guide, because the company's personnel are more familiar with the company's system process and products, so we should establish a set of training and lecturers in the enterprise to recruit and motivate the system, so that people can train their own people.

For example, an enterprise's market manager training consumer behavior, product manager training product knowledge, guide salesperson training and sales skills.

In practice, I find that those who are active in class are most welcome by lecturers, and the most troublesome ones are those who do not like to speak.

But after communication, you will find that these elder sisters are the real shopping guide. They are the most good at grasping the chance of the paction. Their seemingly simple sales are actually the "real classics" needed by our shopping guide.

(three) he should focus on the analysis of product knowledge and consumer behavior in the choice of training content. "If you want to do something well, you must first benefit your device". Product knowledge is the weapon of the sales guide, and the shopping guide who is not proficient in product knowledge is excellent. It is also a passive water and no wood.

The analysis of consumer behavior helps to guide shoppers to find out customers' buying motivation and long-term behavior in in-depth communication with customers, so as to achieve sales easily.

The training of sales skills, the author believes that since it is a guide to train buyers, we should shop in the field training, let the experienced guide to take the product on-site demonstration, the scene requires trainee drills, so as to play a practical training effect.

"The master brought in the door and practiced himself in the individual". Before that, the barber did not tell the apprentice about the shaving operation, but let him start his own haircut. He instruct himself on the side, and soon the apprentice can take the initiative.

(four) in addition to carrying out a simple examination, the training effect can be further consolidated through a sales competition.

Sales competition can mobilize the enthusiasm of the shopping guide staff, so that they can consciously apply what they have learned to the actual sales site, so that they can combine theory with practice and achieve greater progress through continuous accumulation and summarization.

The training of shopping guide personnel is not a matter of a single day. Let alone the training of one or two fields, they can greatly improve their ability, or increase the cohesive force of the enterprise.

Shopping guide training is a major event that needs long-term planning. An excellent company, their shopping guide, feels the joy of learning and grows up in happiness.