Promotion Of Clothing Stores: Avoiding Nine Taboos
When the seller communicates with the buyer, he should understand and respect the needs and opinions of the buyer. He must know that people have their own needs. He buys the merchandise, indicating that he needs the goods and approval. He does not buy, indicating that he has reasons, and must not approach the buyer by questioning.
For example,
1. why don't you buy this YY?
2. why do you want this?
colour
Dislike?
3. why do you say my credit is hype?
4. what reason do you have to say that the quality of my YY is not good?
And so on and so on, using questions or interrogation tone to talk with buyers, is the seller is not polite performance, is not respecting people's reflection, is the most hurt buyers feelings and self-esteem.
Remember! If you want to win the favor and appreciation of buyers, taboo.
When the seller talks with the buyer, smile and show a little more. Be kind and gentle. Speak softly, tone softly, and consult with the buyer through consultation, consultation or consultation.
If you know your position in the buyer's mind, you need to always remember that you are not the leader and the superior of the customer. You have no right to dictate or instruct the buyer. You are just a seller, a shopping guide.
When communicating with buyers, when talking about their products and shops, they should introduce their products and shops in a practical way, and praise them with a little compliment. They must never forget themselves, brag about themselves, show off their products with beauty, practicality, low price and good quality.
To know that there are people outside the mountain, there are mountains outside the mountain. You say that your products are beautiful, practical, cheap, good quality, and better than you, right? Besides, everyone's tastes and aesthetic standards are different. You think a good buyer is not necessarily good.
seller
To master the art of communicating with buyers, buyers are thousands of thousands and thousands of different groups, with different classes and groups. Their knowledge and opinions are different.
When we communicate with him, if we find that he is wrong in his understanding, do not point out that he is neither right nor wrong. Generally, people are most ashamed of being humiliated and embarrassed in front of others.
Kant once said that the greatest insult to a man is to say he is stupid; the greatest insult to a woman is to say she is ugly.
We must see the object of conversation, do something with words, and use language to grasp the skills of conversation, the art of communication, and euphemistic advice.
We are dealing with buyers.
Communicate
If we find some shortcomings in him, we should not criticize and educate him, let alone accuse him.
We need to know that criticism and accusation can not solve any problem, but only invite each other's resentment and resentment.
If you want to talk with buyers, you should use more thank-you and compliments. If you want to praise more or criticize less, you should master the scale of praise and the proportion of criticism.
When you sell your products, you must not use professional terms. If the buyer asks you if the YY is full cotton, you should not tell him that the commodity is a few cotton bars, and tell him that the cotton content is 100% or 90%.
Using professional terms not only makes the buyer fail to understand your meaning, but also makes the buyer think you are showing off in front of him.
Communication is a two-way process.
Not only do we have to speak, but we also encourage each other to speak. We can understand the basic needs of customers through his speech, such as: whether to buy Skirts or tops or trousers? Two-way communication is an effective tool to understand each other.
If you have a strong desire for expression, you will be able to speak up, chatter, spit, and speak with your mouth open. You will only be able to breathe freely and quickly, completely ignoring the reaction of the other person. The result will only make the other person resentment and disgust.
Remember not to monopolize any speech.
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