How To Make Temporary Promoters Training In Clothing Stores?
Whether it's a formal guide or temporary salesperson, training is one of the essential processes.
There are two ways of training temporary promoters: one is not paying attention to training, no training or simply in training.
Mount guard
The other is to overemphasize the importance of training and not train all the temporary promoters.
The author believes that these two approaches are extreme.
Temporary promoters
Because it is temporary, enterprises are not willing to spend large sums of money and manpower to train, but they do not know if temporary promoters do not train or
Train
If it is not in place, it will not only play a role in helping sales, but will sometimes play an opposite role. Such an example is often encountered at the terminal.
For temporary
Promoters
The training should be simple and accurate.
Simplicity is simply giving them unified training in corporate culture, activity objectives, discipline requirements, and daring to speak and do attitude so that they can have a certain understanding of the enterprise and generate passion and self-discipline in their work.
The training group should focus on training products knowledge, promotion skills and other knowledge; the on-site publicity group mainly trains them to be careful and meticulous, and pays attention to their own words and deeds. At the same time, they should pay more attention to their positions, smiles and so on, and they need not retrain their product knowledge and promotional skills. The terminal intercept group focuses on training them to dare to speak and dare to do so, so that they dare to speak to each customer, that is, they are thick skinned and not afraid of customers refusal. Accuracy means pressing ahead.
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Sellers have to master the art of communicating with buyers. Buyers are thousands and thousands of different groups, with different classes and groups. Their knowledge and opinions are different.
When we communicate with him, if we find that he is wrong in his understanding, do not point out that he is neither right nor wrong. Generally, people are most ashamed of being humiliated and embarrassed in front of others.
Kant once said that the greatest insult to a man is to say he is stupid; the greatest insult to a woman is to say she is ugly.
We must see the object of conversation, do something with words, and use language to grasp the skills of conversation, the art of communication, and euphemistic advice.
When we communicate with buyers, we should not criticize and educate him if we find some shortcomings in him, let alone accuse him.
We need to know that criticism and accusation can not solve any problem, but only invite each other's resentment and resentment.
If you want to talk with buyers, you should use more thank-you and compliments. If you want to praise more or criticize less, you should master the scale of praise and the proportion of criticism.
When you sell your products, you must not use professional terms. If the buyer asks you if the YY is full cotton, you should not tell him that the commodity is a few cotton bars, and tell him that the cotton content is 100% or 90%.
Using professional terms not only makes the buyer fail to understand your meaning, but also makes the buyer think you are showing off in front of him.
Communication is a two-way process.
Not only do we have to speak, but we also encourage each other to speak. We can understand the basic needs of customers through his speech, such as: whether to buy Skirts or tops or trousers? Two-way communication is an effective tool to understand each other.
If you have a strong desire for expression, you will be able to speak up, chatter, spit, and speak with your mouth open. You will only be able to breathe freely and quickly, completely ignoring the reaction of the other person. The result will only make the other person resentment and disgust.
Remember not to monopolize any speech.
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