What Are The Conditions For Successful Children's Wear Franchisees?

Good location is occupied by others, how to find and find the right place, plus the limited funds, so it looks for some remote places, or sees where people are very popular, not selling children's clothing, thinks there is a lot of potential to open a children's clothing store there, or sees a lot of population in the community, the rent is not expensive, there are bound to be many children needing children's clothing, and then open a children's clothing store in the community. When a children's clothing store opened, business was not ideal until it was known, but the loss had already occurred and the tuition fee had already been handed over.

The clothing of a children's clothing shop is a relatively selective commodity, and consumers prefer to buy it, usually to the market where children's clothing stores are concentrated. You can choose the location in the same concentration market, and choose a good old shop nearby. You can also get the popularity of those old stores. Opening a children's clothing store is an important factor in business. It's better not to do it in an inappropriate position unless you have a strong supply advantage.

Decoration and products are your store cards. What kind of products do you sell? What kind of customers do you have? Consumers will leave a positioning impression when they first visit. Opening a children's clothing shop according to the demand theory of consumption level, making middle and high grade products can grasp two kinds of people in middle grade and middle grade.

The location of a children's clothing shop determines what kind of things to sell and what style of decoration to sell. Brand monopoly can be directly on the brand container, according to the brand image map decoration, bulk operators need to consider a lot, because consumer brand awareness is getting stronger and stronger, children's clothing. brand It will also gradually take shape. Opening a new shop for children's clothing stores should also consider the long run. No one will dispute that the same product can be sold in the brand image shop for a good price. Instead of joining a children's clothing store, we should consider borrowing the brand to enhance our image, and we can take out the exclusive main product brand to make the store image.

Open a Children's wear The store has cartoon, sports and leisure. Fashion category And so on, what kind of business should be combined with the preferences of shopkeepers, and things that do not like can be sold without confidence. There are many products in the market, so there is no advantage for the novice to sell again. A shop for children's clothing stores should do some professional work. High and low grade can be combined with their own market conditions. When shops are small, they should specialize in a certain category; shops near kindergartens and primary schools should consider children over 3 years old and medium and large children, and the children can not be overloaded. Billy is too large. In the community and remote locations, they should be sold at medium and high grade and low profit, and they need to complete their products in order to attract customers to visit as many as possible.

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From the perspective of consumers' purchasing preferences and habits, more and more consumers make purchase decisions after seeing goods in the mall. Market research shows that many people visit the shopping mall casually: 83.6% of the consumers are non planned purchases, and 91.6% of consumers go to shops before deciding to buy goods.

Shop marketing is not a new invention. It was only when people were planning advertising activities before, they paid attention to the propaganda of big media such as television and newspapers, and regarded shop marketing as the last marketing tool. However, from the current market situation, some characteristics of goods, such as clothing and consumer goods, sometimes need shop marketing as the main communication activity, which can stimulate consumers' desire to buy.

Shop marketing first faces the consumer's shop advertisement, especially the door advertisement and the light box advertisement in the shop. In the past, store advertising only occupied a fixed position in retail outlets as a means of communication. Now, store advertising is not only a tool to convey information, but also a burden to induce purchase.

Store marketing also includes the display of goods and the configuration of music. The so-called commodity display is not to put a few boxes of goods to the store's aisle or doorway, but to make the pile alive. Brand discount clothing should be based on the characteristics of clothing to set up special advertising cabinets to attract consumers' desire to buy clothes.

The survey declined: 70% of people like to shop in music shops. But not all music can achieve this effect, while soft and slow music can increase sales by 40% while playing music, but fast-paced music reduces customer time in stores and reduces purchases.

Packaging advertising saves advertising costs but achieves remarkable results. Store marketing also includes POP display, shop posters, discount coupons, personnel recommendation display, sample display on counters, and even the display and display of commodity packaging itself can also play a good role in store communication.