Knowledge And Skills Of Clothing Store Marketing

From the perspective of consumers' purchasing preferences and habits, more and more consumers make purchase decisions after seeing goods in the mall. Market research shows that many people visit the shopping mall casually: 83.6% of the consumers are non planned purchases, and 91.6% of consumers go to shops before deciding to buy goods.

Shop marketing is not a new invention. It was only when people were planning advertising activities before, they paid attention to the propaganda of big media such as television and newspapers, and regarded shop marketing as the last marketing tool. However, judging from the current market situation, some characteristics of goods, such as clothing and consumer goods, sometimes need shop marketing as the main factor. Communication activities It can stimulate consumers' desire to buy.

　　 Shop marketing First of all, facing the consumer is the shop advertisement, especially the door advertisement and the light box advertisement in the shop. In the past, store advertising only occupied a fixed position in retail outlets as a means of communication. Now, store advertising is not only a tool to convey information, but also a burden to induce purchase.

Store marketing also includes merchandise. display And music configuration. The so-called commodity display is not to put a few boxes of goods to the store's aisle or doorway, but to make the pile alive. Brand discount clothing should be based on the characteristics of clothing to set up special advertising cabinets to attract consumers' desire to buy clothes.

The survey declined: 70% of people like to shop in music shops. But not all music can achieve this effect, while soft and slow music can increase sales by 40% while playing music, but fast-paced music reduces customer time in stores and reduces purchases.

Packaging advertising saves advertising costs but achieves remarkable results. Store marketing also includes POP display, shop posters, discount coupons, personnel recommendation display, sample display on counters, and even the display and display of commodity packaging itself can also play a good role in store communication.

Related links:

Nowadays, there are many hot money in society. Many people invest in shops and businesses for the first time. They have no experience. When they are in bad business, they can not start and do not know how to adjust. Children's clothing shop wants to do business well, so they must learn. While learning others' experience, they should explore not only themselves, but after all, the consumption crowd of each place is different. Here we share with you some successful experiences of some old customers.

First, the quality of clothing is more important than the quality of the place. Even small shops, as long as they can provide good clothing that customers love, accumulate word of mouth and repeat customers, they can compete with big stores and good stores.

Second, no matter what the size of the shop is, customers should feel rich in clothing. There are plenty of goods and styles in the shop, so customers can choose at will.

Third, we must regard customers as our own people and care for each other so as to get customers' favor and support. Therefore, we should sincerely understand the customers and correctly grasp their various practical situations.

Fourth, pre sale flattery is inferior to after-sale service, which is the rule of making permanent customers. The success or failure of a clothing store depends on the ability to make the first customer a regular customer. It all depends on whether you have perfect after-sale service.

Fifth, accept all kinds of suggestions from customers and even criticize them. When you know your shortcomings, you must act at once. This is absolutely necessary for a good clothing store.

Sixth, we need to let our customers shop easily, otherwise customers will stay away from them.

There are many franchisees doing well in other industries, but interlacing, such as mountain crossing, the first time to open a children's clothing shop, since it is a novice, we should learn with an open mind. The proposals and proposals we give you are our actual experience of exploring and accumulating in recent years and excellent customers. Sometimes, learning more about others' successful business will take a lot of detours.