Do You Have These "Obsessive-Compulsive Disorder" When Purchasing?

Always be yourself. Consumer The mentality of looking for goods, when buying clothes to see clothes is more difficult than blind dates. This is not a good idea. It's always a bad idea. It always picks up people who never forget. They pick their favorite things in haystack, forget the consumption level of their customers, and create a high degree of ignorance. This morbid mentality must be corrected, otherwise your store will face a backlog of inventory.

1, 100% full cotton (many coat is not necessary at all).

2, or no fuzz (general fabric long time a little bit of fuzz);

3, faded (dark denim or the first wash will have a little floating color).

4, must be new (in fact, you do not sell the local style within a certain range of the new style, no need to be original, clothing is difficult to not crash shirt).

　　 Shopkeeper There may be several situations when purchasing.

A, clothing store owners are hard to get from consumers at once. Role transformation Go to the role of the server. And at the beginning, the idea was a little bit high. I always want to show my own vision. I always want to take the products that others do not have, but there are few special products.

B, shopping with the mentality of shopping, there are still more disadvantages. It's hard to say that everything is difficult, but things like what they like, but they do not necessarily like others, but also take into account the needs of customers.

C, herding effect, to the physical market, watching others rush to grab goods packaging, then impulse, after returning home, I feel too anxious, too impetuous, bring back a lot of unsuitable or repetitive style.

Here, Xiaobian recommends that you must make a list before you purchase it, so that you have a plan, and you will not hide your eyes in the market.

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First, the pursuit of commodity Charm: the relevant people believe that consumers now like "vulgar, big, satisfied" goods, the same commodity in addition to the price, nature, but also more than who function, good results.

Two, maintain the attractiveness of the store: before opening the brand sports and leisure wear franchisee, the entrepreneur will make a plan for the store and try to present the most attractive feature. After you join the sports casual wear shop, you can't take this lightly. You need to always ensure that the sports and leisure wear stores are innovative and special, so that your brand store will always catch the customers' attention.

Three, how to retain employees' hearts: the good and bad stability of employees has a great impact on a store, especially in the early stage of entrepreneurship, and in the latter part of the business, employees may be dug up. Therefore, how to grasp the hearts of employees is a compulsory course for small bosses. Some employees are not very concerned about how much money they are getting, but about whether they grow or not. If the boss is busy making money and neglecting employees, the mental strength of employees will be greatly reduced. If you want to retain the staff's heart, of course, you have to motivate the staff. If the boss speaks in a word, "today's hard work, you should take good care of your body and don't work too hard", so that your employees can work harder.

Four, enhance the charm of service: the charm of stores and products has been enhanced, and then the charm of service has been enhanced. That is, employees should make guests feel that everyone in the shop is friendly, so it is a kind of enjoyment to visit customers.

Five, regular promotions: promotions are often the most direct and effective way to improve performance, especially when it looks like the boom and consumption are declining, but sales are more important and can increase freshness. It is suggested that the sales promotion should be determined according to the performance of the store owners before they can be effective. For example, there are different ways of promoting sales in the form of planned purchase and impulse buying.